Test

Campaign
Agency Network: 
Published/Aired: 
February 2011
X-Fit:  Test
X-Fit Print Ad -  Test

Also From This Campaign 2

Description

Print advertisement created by Bleublancrouge, Canada for X-Fit, within the category: Recreation, Leisure.

Caption

Stop lying to yourself.
X-Fit Body Trainer

Advertising Agency: Bleublancrouge, Canada
Creative Director: Gaëtan Namouric
Copywriter: Guillaume Blanchet
Art Direction: Sebastien Lafaye
Photography: Alain Desjeans
Sound studio: Sonart
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AdBuzzer's picture

Absolutely fabulous concept! I love it!

AdBuzzer
Activity Score 1146
Marketing Manager |

http://adbuzzer.wordpress.com

mr.x's picture

haha nice!

mr.x
Activity Score 978
Forsbergs Skola
TommyO's picture

Funny. This one is better.

TommyO
Activity Score 1802
Copywriter |

That's me!
http://resiseymilim.wordpress.com

bakamono's picture

Stupid

bakamono
Activity Score 992

because therefore it is

MindDigger's picture

says baka

MindDigger
Activity Score 91
luispiter's picture

funny... i like it

luispiter
Activity Score 2746
comunication
arke1's picture

haha not bad! I dig it.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

livvy's picture

i hope he didn't pee in the sink.

at least that was the second thing that came to my mind, after find this a hilarious ad. HUMOUR FTW.
wait. What product are they selling again?

livvy
Activity Score 84
Marketing Manager at McGill University |

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Girlfireice's picture

Shouldve shown a woman's belly. Its more apt.

Girlfireice
Activity Score 252
Copywriter at Trainee
zaheenkb's picture

Stupid, Discriminatory joke used at Fat people, converted into copy. Negative motivation isn't ever an inclination to weight-loss products and services.

zaheenkb
Activity Score 69
Copywriter at Mumbai |

Zaheen

Helmet Chrome's picture

^

"Geez fat ass, are you pregnant or just lazy?"

Helmet Chrome
Activity Score 254
Art Director
seb lafaye's picture

You see discriminatory joke, I just see self-mockery. By your "Negative motivation", I hope some people could have enough humour to take a kind of distance about the concept and just laugh about it. I still believe in human intelligence.

seb lafaye
Activity Score 996
Art Director
suhaas's picture

Stupid Ad

suhaas
Activity Score 18
theanc's picture

First idea. Nice image though.

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

seb lafaye's picture

Nice image, funny Idea.

seb lafaye
Activity Score 996
Art Director
atb2005's picture

Funny (sort of) but would do nothing to boost sales.

atb2005
Activity Score 13489
Marlus Lau's picture

Haha I bet a lot of men have identified their belly here. Nice concept.

Marlus Lau
Activity Score 1788
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
chapelier's picture

This ad scares me. Maybe if the colours weren't so dead I would have found it funny. Oh wait, it's not supposed to be funny is it?

chapelier
Activity Score 152

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

mr.x's picture

Yes, the filter makes the photo/ad kind of depressing. It is supposed to be funny, I believe.

mr.x
Activity Score 978
Forsbergs Skola
atb2005's picture

I would say it's his hair, not the "dead" colors that makes the ad slightly eerie.. lol

atb2005
Activity Score 13489
seb lafaye's picture

Hi stupid! Before laughting about this ad, go buying new eyes to see there's no hair here. LOL. You don't understand and laught, stupid Man !

seb lafaye
Activity Score 996
Art Director
atb2005's picture

"Go buying new eyes", "You don't understand and laught". I don't remember the last time I read such stupid comments on here. No wonder this stupid ad was made by your agency. FYI, if you don't see hair, I think you are the one who should "buy new eyes".

atb2005
Activity Score 13489
seb lafaye's picture

I have to publicly apologize about my nervous reply. My english is so bad, hair was (for me) a word to say hair only on the head, and I did'nt undestand how you could see a head here. It's so usefull to see incredible comment... I'm really sorry for my aggressive behavior.

seb lafaye
Activity Score 996
Art Director
RAM KATE's picture

It's dead on the point. Fitness first campaign. Nice one.

RAM KATE
Activity Score 761
Copywriter at Marketing |

RAM KATE

mr.x's picture

now that you guys mention hair, it seems he has more hair on his right side, thats weird.

mr.x
Activity Score 978
Forsbergs Skola
pradeep.narode's picture

This is just great.

pradeep.narode
Activity Score 39
collateral
johnlocke7's picture

haha genial!

johnlocke7
Activity Score 5
Milan
CuriousPencil's picture

Love it. Punchy copy, instant message, great work.

CuriousPencil
Activity Score 4167
Copywriter
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