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Campaign
Agency Network: 
Published/Aired: 
June 2008

Description

Print advertisement created by Publicis, Switzerland for Xeroprint, within the category: Office Equipment.

Caption

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido
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zoolo's picture

i love it, very clever

zoolo
Activity Score 20
kurtberengeiger's picture

Ouch!

kurtberengeiger
Activity Score 7323
Copywriter
Zekin's picture

I don't think xeros want to sell machine just to advertising agencies. Other people don't understand that.

Zekin
Activity Score 102
NatalieM's picture

These are definitely clever, especially for people within our industry. However, I wonder if the masses would appreciate them as much. Good research skills.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

joelapompe's picture

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 3863
Mezooo's picture

clever?? no it isn't...

advertising with three brands in it??

just imagine any cunsumer seeing this ad just for a few seconds...
which brand is he going to remember? one? two? all three?

putting the sender of the ad with a small logo on the down left of the advertising
won't lead to any advertising success and won't put any value to the brand...

just look how big the FedEx Logo is (twice) in relation to the original sender of the ad (who was it? canon? sharp? lexmark? xerox? i already forgot...)

really bad... you should advertise for just one brand!

bad idea!

Mezooo
Activity Score 174
Gießen/Germany
Adaddicted's picture

Agree. Only Admen would follow the idea.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

XL's picture

Let's all take a step back and remember for one second how much we hate it when our clients speak to themselves. This campaign is doing the same thing. It's just ad people talking to ad people.

And let's all stop putting phony work on sites like this. It's depressing. There is just no way that I believe that XeroPrint approved these and paid for them to run somewhere.

XL
Activity Score 214
Absolut M's picture

Fantastic!!!

Absolut M
Activity Score 1069
Marketing Manager
AyMorch's picture

Es dificil de entender de una vez, hay que darle cabeza, o sea, que no es tan "faster", por lo demas, es genial.

AyMorch
Activity Score 16
Freelance
krautland's picture

is running derogatory work featuring signatory elements of other brand permissable in switzerland? I'd be surprised and smell a fake campaign.

krautland
Activity Score 3216
Art Director at erm... no calls please.
Enas's picture

again...remove the logos, already very clear in the photos...

Enas
Activity Score 741
Art Director |

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

rkdigital's picture

i like zero budget cost

rkdigital
Activity Score 116
Art Director
Martijn's picture

"Better copies, much faster"? They did the job in 7 years!

And, like Joe says, it's done before...

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

mrbobcr's picture

It's a campaign for advertising people. Common people, or other consumer segment maybe won't get it.

mrbobcr
Activity Score 24
Graphic Designer
Lecter Lecaros's picture

its ironic but this campaign has been done before http://www.joelapompe.net/2008/06/27/inspired-by-joelapompe-photo-copi...

Lecter Lecaros
Activity Score 564
Creative Director at JWT |

http://lecarosmatias.wix.com/home

roman-schwienbacher.com's picture

copies better than the original.

roman-schwienba...
Activity Score 1021
Photographer
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