Building Times – Pyramid

Agency Network: 
January 2018
Xella: Building Times – Pyramid


Task: Show that with YTONG you need 30 percent less time to build your monolithic home in massive construction than you would need with bricks. Idea: The longer you need for a building, the shorter you can enjoy it – in the worst case you will never enjoy it, because you are dead before you get ready.

Solution: By referencing to famous buildings, which took much more than a life time to get finished, we brought to people’s mind that life’s too short to spend a long time with building, if you want to enjoy the result during your lifetime.

Print advertisement created by Heimat, Austria for Xella, within the category: Industrial, Agriculture.


Building Time: 400 years.
Life’s too short to spend a long time with building.

Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director / Copywriter: Christoph Pausz
Creative Director: Georg Feichtinger
Art Director: Simon Pointner
Copywriter: Robin Kappacher
Graphic Designer: Fabian Kohlert
Retouching: Mladen Penev
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