Building Times – Chinese Wall

Task: Show that with YTONG you need 30 percent less time to build your monolithic home in massive construction than you would need with bricks. Idea: The longer you need for a building, the shorter you can enjoy it – in the worst case you will never enjoy it, because you are dead before you get ready.
Solution: By referencing to famous buildings, which took much more than a life time to get finished, we brought to people’s mind that life’s too short to spend a long time with building, if you want to enjoy the result during your lifetime.