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Evolution

Agency Network: 
Published/Aired: 
November 2009
Xbox:  Evolution
Xbox Print Ad -  Evolution

Description

Advertising Agency: McCann Erickson, London, UK

Print advertisement created by McCann, United Kingdom for Xbox, within the category: Gaming.

Executive Creative Directors: Brian Fraser, Simon Learman
Creative Directors: Cameron Mitchell, Elliott Harris
Art Director: Jay Phillips
Copywriter: Neil Clarke
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sweejin's picture

No amount of advertising will make up for this product's 68% failure rate.

sweejin
Activity Score 7256
jackmancer2017's picture

Good advertising makes bad products sell. And this is good.

jackmancer2017
Citizen13's picture

No, good advertising tells the truth about a product. It doesn't sell more XBox, but can save them from going bankrupt.

Citizen13
Activity Score 478

"Assume nothing, question everything."

sirvan's picture

That failure rate is only for 1st gen models. They're well into their 4th gen now.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

JobstVonHeintze's picture

I like it. It proves that there actually can be creative advertising in the gaming market without showing any screenshot of actual products (or something, that looks like that).

JobstVonHeintze
Activity Score 65
Photographer
Juan Cabral's picture

hmmmm....

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

pierrelastname's picture

boring...

pierrelastname
Activity Score 2869
Copywriter
Guest's picture

hey, xbox rules big time!
the problem with the ad is that its a little lame and boring, considering that we're talking about a videogame console…

Guest
silvi's picture

so so...

silvi
Activity Score 4170
Copywriter
Guest's picture

Evolution - lazy

Guest
lucasiq's picture

all of u.... the comments guys... go to work.... if u have some....

lucasiq
Activity Score 17
Creative Director
kylestebbins's picture

love this. nice work.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
oshe's picture

NO NO NO. PLEASE. NO

oshe
Activity Score 852
Copywriter |

oshe.pb@hotmail.com

shahidali's picture

not revolutionary. but good. this idea has been done quiet a few times before. repeating is not a problem if it is appropiately fits. in this case, its going well, however, lacking in origniality.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

tripinator@hotmail.com's picture

I feel its great , plus the target of people who play x box might get amused by it.. KUDOS

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
rolling.stone's picture

like it

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

gravity's picture

too simply for the brand...

gravity
Activity Score 181
Art Director at Sistemsensin
gravity's picture

too simple for the brand...

gravity
Activity Score 181
Art Director at Sistemsensin
Tommy G.'s picture

We can feel the mix between sports and XBox. The shape is continuing, cohesion is ok.
But any rounded form can suit this ad, it's good when it feels unique...I don't feel it very much.

Tommy G.
Activity Score 895
Graphic Designer at Job seeking
Guest's picture

Could have done without "XBOX 360" written just under the logo.

Guest
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