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Night light

Campaign
Agency Network: 
Published/Aired: 
May 2010
Xbox / Alan Wake:  Night light

Description

Print advertisement created by McCann, Canada for Xbox, within the category: Gaming.

Caption

Dark is Deadly

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
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ek kanya's picture

not too hot.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

saidukaringa's picture

And this is the best artwork

saidukaringa
Activity Score 278
Dubai, United Arab Emirates |

Saidu Karinga
The Idiot

jackal hunts's picture

This one I liked the most...

jackal hunts
Activity Score 325
Copywriter at India
thedesignaddict's picture

Too forced.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Dzsoi's picture

Their own ambient used as a print. A bit lazy, isn't it?

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

these feel too disney to me.

Guest
mardi's picture

not deadly.

mardi
Activity Score 20
National Institute of Fashio Technology
Guest's picture

if the dark is deadly - WHY the coffin is made with light? ...
agree with "thedesignaddict" = too forced

Guest
Billoughsby's picture

I got it. Great work, guys.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Guest's picture

quick get. nice

Guest
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