Hypnotist

Campaign
Agency Network: 
Published/Aired: 
April 2010
Xanlite:  Hypnotist

Description

Print advertisement created by Ogilvy, France for Xanlite, within the category: Electronics, Technology.

Caption

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
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Highest Rated

rehpani's picture

CRUEL

rehpani
Activity Score 306
Etorres Publicidad/ITSU
Guest's picture

what is happening?

Guest
paumarques's picture

jej.

paumarques
Activity Score 1282
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture

good. works for me.

Guest
bobby666's picture

the thought is good but somehow the 'wow' factor is missing.

bobby666
Activity Score 1448
RMG Connect, India
Guest's picture

beautiful!

Guest
jackal hunts's picture

Loved this one the most from lot:)

jackal hunts
Activity Score 325
Copywriter at India
dollypoppin's picture

electricity (energy) is shown as effort here, e? I love that idea.

dollypoppin
Activity Score 1385
Copywriter at Conceptboard Advertising |

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"Nihil sub sole novum"

hufflepoff's picture

yeah there is an idea here but it hasnt been crafted well enough, sorry

hufflepoff
Activity Score 414
Art Director at shwing
whatthefudge's picture

Honestly, does anyone remember what that ad was about or who the announcer is after you've read this comment?

whatthefudge
Activity Score 1262
CUTIEPIE's picture

This one beats the crab out of the other one! did i say crab?

CUTIEPIE
Activity Score 339
BoBBy_js's picture

Simple idea. Works for me perfectly.

BoBBy_js
Activity Score 173
Copywriter
Abrahams's picture

this one is somewhat eatable in the series lot.

Abrahams
Activity Score 109
Publicis India
Guest's picture

Clever... made for awards.(hope will work for the brand)

Guest
Hibon's picture

Why waste energy looking at this work:-) ... good concept but very Garbutt award looking stuff.

Hibon
Activity Score 3666

Simple ideas are the best !

rehpani's picture

CRUEL

rehpani
Activity Score 306
Etorres Publicidad/ITSU
Guest's picture

fuck wow factor this is clever

Guest
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