Agency Network: 
November 2008
WWF Print Ad -  Water


Print advertisement created by Everest Brand Solutions, India for WWF, within the category: Public Interest, NGO.


Polluted river water kills as many people as a nuclear explosion.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
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snolet's picture

Nice. Effective. Good concept. But looks like a little bit...

Activity Score 104
Art Director at Propage
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Guest commenter
Giorgio Candiotti's picture

may i be wrong, but isn´t the same concept? -->
in fact i prefer the unicef one

Giorgio Candiotti
Sazarret's picture


Activity Score 130
McCann Erickson Bolivia
Someguy's picture


sumsum's picture

totally totally. and besides the other one is far better executed

Activity Score 613
copywriter's picture

yes it is the same ,
still works very nice..
and works also..

Activity Score 1021
Andrew Richardson's picture

I'm not sold on the upside down copy(or is the cup supposed to be upside down?) but the concept is great.

Andrew Richardson
Guest's picture


sneakyhands's picture

sorry, just don't like it. mushroom clouds are a rinsed icon too.

Activity Score 1857
Roger Daly's picture


Roger Daly
Activity Score 355
jai hind's picture

sumant da, eta toh khoob takaatak aache

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest commenter's picture

the upside down copy i guess plays on coz only after turning it upside down will the reader link it on with the nuclear mushroom.... nice concept.. seen before but well laid on..

Guest commenter
Shivani Prasad's picture

Nice work bro, i m proud of u buddy !!!!!!
Ofcourse i hv seen u work on it..........

Shivani Prasad
geraldanith's picture

Nice, but the upside down copy makes it very A for apple

Activity Score 97
Art Director
buzzetcie's picture
Activity Score 30
directeur de création
dew drops's picture

nice concept but can somebody explain why copy is upside down?

dew drops
Activity Score 90
Crisp One's picture

so you see the mushroom cloud and the copy at the same time.

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

good. but it doesn't compare to shikoba

Guest commenter
Ghajini's picture

Pretty neat if you ask me. Execution is nice.

mondo's picture

if you haven't recognised that it's done before, well ... i really like it!!
if it was your purpose to copy and nobody'll recognize ... hm uncool dudes!

Activity Score 142
Guest commenter's picture

nice work... good efforts by the visualizer...

Guest commenter
Guest commenter's picture

shikoba is nice... good

Guest commenter
ManchuChanchu's picture

hi sumo we'd done the same thing a couple of years ago from contract delhi for dabur glucose-extra energy

Activity Score 701
Art Director
Guest commenter's picture

this isn't new

Guest commenter
blueturtles's picture

unicef ad was a better execution. sorry.

Activity Score 239
Art Director at BBDO
whome's picture

thuis is 832.

publicis banda's picture

very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.

You guys are late than India.

publicis banda
Guest commenter's picture

Its not clear to me.Can you please explain your campaign?

Guest commenter
Guest's picture

copy sucks. visual is nothing new.

Noee's picture

I don't really agree with the upside down copy. It doesn't add anything in my opinion.

Activity Score 180
Copywriter at University of Leeds |

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