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Water

Agency Network: 
Published/Aired: 
November 2008
WWF Print Ad -  Water

Description

Print advertisement created by Everest Brand Solutions, India for WWF, within the category: Public Interest, NGO.

Caption

Polluted river water kills as many people as a nuclear explosion.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender
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snolet's picture

Nice. Effective. Good concept. But looks like http://adsoftheworld.com/media/print/inpes_cocktail_1 a little bit...

snolet
Activity Score 104
Art Director at Propage
Guest commenter's picture
Guest commenter
Giorgio Candiotti's picture

may i be wrong, but isn´t the same concept? --> http://lwfyouth.files.wordpress.com/2008/03/unicef5.jpeg
in fact i prefer the unicef one

Giorgio Candiotti
Sazarret's picture

Agree

Sazarret
Activity Score 130
McCann Erickson Bolivia
Someguy's picture

totally

Someguy
sumsum's picture

totally totally. and besides the other one is far better executed

sumsum
Activity Score 613
copywriter
roman-schwienbacher.com's picture

yes it is the same ,
still works very nice..
and works also..

roman-schwienba...
Activity Score 1021
Photographer
Andrew Richardson's picture

I'm not sold on the upside down copy(or is the cup supposed to be upside down?) but the concept is great.

Andrew Richardson
Guest's picture

gooooooooooo

Guest
sneakyhands's picture

sorry, just don't like it. mushroom clouds are a rinsed icon too.

sneakyhands
Activity Score 1857
Copywriter
Roger Daly's picture

Overplayed.

Roger Daly
Activity Score 355
jai hind's picture

sumant da, eta toh khoob takaatak aache

jai hind
Activity Score 356
Art Director |

jai hind
art director

Guest commenter's picture

the upside down copy i guess plays on coz only after turning it upside down will the reader link it on with the nuclear mushroom.... nice concept.. seen before but well laid on..

Guest commenter
Shivani Prasad's picture

Hey
Nice work bro, i m proud of u buddy !!!!!!
Ofcourse i hv seen u work on it..........

Shivani Prasad
geraldanith's picture

Nice, but the upside down copy makes it very A for apple

geraldanith
Activity Score 97
Art Director
buzzetcie's picture
buzzetcie
Activity Score 30
directeur de création
dew drops's picture

nice concept but can somebody explain why copy is upside down?

dew drops
Activity Score 90
Copywriter
Crisp One's picture

so you see the mushroom cloud and the copy at the same time.

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

good. but it doesn't compare to shikoba

Guest commenter
Ghajini's picture

Pretty neat if you ask me. Execution is nice.

Ghajini
mondo's picture

if you haven't recognised that it's done before, well ... i really like it!!
if it was your purpose to copy and nobody'll recognize ... hm uncool dudes!

mondo
Activity Score 142
Guest commenter's picture

nice work... good efforts by the visualizer...

Guest commenter
Guest commenter's picture

shikoba is nice... good

Guest commenter
ManchuChanchu's picture

hi sumo we'd done the same thing a couple of years ago from contract delhi for dabur glucose-extra energy

ManchuChanchu
Activity Score 701
Art Director
Guest commenter's picture

this isn't new

Guest commenter
blueturtles's picture

unicef ad was a better execution. sorry.

blueturtles
Activity Score 239
Art Director at BBDO
whome's picture

thuis is 832.

whome
publicis banda's picture

very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.

You guys are late than India.

publicis banda
Guest commenter's picture

Its not clear to me.Can you please explain your campaign?

Guest commenter
Guest's picture

copy sucks. visual is nothing new.

Guest
Noee's picture

I don't really agree with the upside down copy. It doesn't add anything in my opinion.

Noee
Activity Score 180
Copywriter at University of Leeds |

May all your dreams come true.

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