Agency Network: 
April 2009
WWF:  Trees


Print advertisement created by Ogilvy, Ukraine for WWF, within the category: Public Interest, NGO.


When you leave the light on, you're not the only one who pays.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
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Highest Rated

Guest's picture

i love two others. this one is too... hmm. how to say it... We're not an idiots. We understood.

TRICKY's picture

the one with the polar bears is the best out of these three ads

"just commenting to gather points i love free drinks"

Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Nice! But why is in one of the ads the logo in the middle!

hesham00's picture


Activity Score 48
Creative Director at TBWA\Saudi |


Guest's picture

i like it.... but i don't know if it is, maybe, kind of forced.

For example: i know is easier and normal to find a wall sticker in stores about elephants but that the one with dead or dry trees..... i don't think so.

But i still thinking that the itention is very strong.

owsianka's picture

Beautiful work!

Activity Score 103
Testardo Red Cell, Warsaw
funky_frogii's picture

other two are better...this one is forced.

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Guest's picture

i love two others. this one is too... hmm. how to say it... We're not an idiots. We understood.

Blair Semenoff's picture

Great campaign!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
louie_wang's picture

very nice!

Activity Score 160
Art director in linksus,china /Central Artistic university
capywriter's picture

a bit forced maybe, but looks nice and brings across the message

Activity Score 5513
Copywriter at Freelance
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