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Snake

Campaign
Agency Network: 
Published/Aired: 
December 2010
WWF:  Snake

Description

Print advertisement created by Y&R, Italy for WWF, within the category: Public Interest, NGO.

Caption

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
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himanshu prabhakar's picture

good campaigning!!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Sdb's picture

Sorry, doesnt look like a snake at all.. But the whole campaign is brilliant. Especially the owl and the shark. Cheers!

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
royschellekens's picture

If it doesn't look like a snake, how'd you know it was a snake!? :-P

(ok, bring me 'the title' answer)

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

LeeHarvey's picture

THAT my friend was a no-brainer. I like the pics in this campaign but the message is sooo unclear, perhaps lost in translation?

LeeHarvey
Activity Score 3045
Creative Director
Cutarica's picture

it looks more like a parrot to me

Cutarica
Activity Score 3451
Illustrator
LeeHarvey's picture

Come again?

LeeHarvey
Activity Score 3045
Creative Director
Cutarica's picture

it looks more like a parrot to me

Cutarica
Activity Score 3451
Illustrator
LeeHarvey's picture

Come again?

LeeHarvey
Activity Score 3045
Creative Director
Cutarica's picture

it looks more like a parrot to me

Cutarica
Activity Score 3451
Illustrator
LeeHarvey's picture

Thanks uili

LeeHarvey
Activity Score 3045
Creative Director
JCSaiKrishna's picture

I thought its a different species of hen :P

JCSaiKrishna
Activity Score 725
Copywriter at Ogilvy & Mather |

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Sdb's picture

Absolutely, the left hand corner claims that it is a snake

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
Martijn's picture

So the brilliant photographer of this campaign is 'missing something'? Le Petit Prince is missing something when he sees an elephant eating a snake in a hat? Sorry, I'm going far, but nature needs creativity and not a stupid campaign like this.

If you find nice pictures on the internet and want to put a logo on it, just do it right!

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

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