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Shark Tattoo

Campaign
Agency Network: 
Published/Aired: 
June 2009

Description

Print advertisement created by Dentsu, China for WWF, within the category: Public Interest, NGO.

Caption

Set harm, get harm.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan'gang Wang
Designers: Yan'gang Wang
Copywriter: Lili Su
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john.lighttern's picture

What? If I get a tattoo I´m hurting animals?

john.lighttern
Activity Score 216
Chiat
jackmancer2017's picture

geez, Hegarty on Twitter and all of the sudden groupies pop up everywhere.

jackmancer2017
ivan's picture

I know. I hate such spam.

ivan
Creative Director at Ads of the World
vin90's picture

I think it means, the harm we do to animals is in fact the harm to ourselves. the scar on animals can also affect us human beings.

vin90
Activity Score 2
Rare View's picture

i don't get it.

Rare View
Activity Score 30
Art Director at Indohome
Guest's picture

I like it . Nice :D

Guest
Guest's picture

We probably need a translation of the Chinese to get the intended meaning of the ad...

Guest
wangyu01983's picture

Oh yes! very good!

wangyu01983
Activity Score 8
Art Director
shaun1800's picture

These look cool, but the line isn't great and I don't think the message is clear.

shaun1800
Activity Score 293
Copywriter
Migzter13's picture

Simple. Nice tatoo btw.

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

no,bad,ha ha

Guest
himanshu prabhakar's picture

You r already fucked precious animals use as a Tatoo.

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

cryingmouse's picture

I am from china.

And the words in the picture means that : we live in peace, then we can live forever

cryingmouse
Activity Score 49
Copywriter at CW
Guest's picture

no. not good.

Guest
Guest's picture

Nice

Guest
Guest's picture

The Chinese headline says something like "Be Harmonious, then we can live all together", the other tag line says all live together in the earth, we all rely on each other.
I think this ads is trying to say "in the universe everything are united, if we don't follow the order and hurt animals it will break the unity and hurt ourselves eventually."
By the way, In Chinese culture. A tattoo is quite meaningful, it shows your belief.

Guest
pneuburg's picture

Every time we hurt or destroy nature and our environment we hurt ourselves.

pneuburg
Activity Score 251
Creative Director |

pjn

Guest's picture

I don't read Chinese but at first glance, it gave me the hurt nature, hurt yourself thought.

Guest
Dzsoi's picture

Yeah, I guess it's a 'Hurt and get hurted.' message. Creative - but to me - for it's own sake. I mean tattoo is so far away from the issue, it's just too symbolic and twisty to be able to punch me in the face.

Dzsoi
Activity Score 8597
Copywriter
Guest's picture

like it!!!!

Guest
Guest's picture

wow this is great

Guest
velle's picture

i just have to say it again: the imagery is powerful, beautiful.

velle
Activity Score 1550
Copywriter
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