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Serial Killer - Seal

Campaign
Published/Aired: 
October 2018
WWF: Serial Killer - Seal

Description

Plastic is a serious threat to marine life. Millions of creatures die in oceans because of plastic pollution. We consume unnecessary plastic unconsciously everyday and this needs to be put to a limit. We are all responsible for this. The idea was to show that the ocean is literally trapped inside plastic leading to the death of it's creatures.

Print advertisement created by Miami Ad School, Germany for WWF, within the category: Public Interest, NGO.

Caption

30,000 seals are killed each year from plastic pollution. We need to limit plastic production for the sake of our ocean and it’s creatures. You are guilty by association.

Advertising School: Miami Ad School, Berlin, Germany
Creative Director: Niklas Frings-Rupp
Art Director / Copywriter / Illustrator: Abdo Soliman
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