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September 2010
WWF / Sassi:  Tuna
WWF Print Ad -  Tuna

Description

Print advertisement created by Lowe, South Africa for WWF, within the category: Public Interest, NGO.

Caption

Only a tenth of the catch in long line tuna fishing is actually tuna.
Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number (079 499 8795) with the type of fish and you'll receive an sms back as to weather it's in the red, orange or green category.
Sassi

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze, Natalie Rose
Illustrator: Ben Crossman
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Highest Rated

LeroyChristian's picture

SUPERB

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
Guest's picture

Well done.

Guest
Guest's picture

Hellow!

I love your site, It is a pleasure to visit.

I have added your site to my site.

Please link my site to your site.

Thank you!

http://keizo-fish-world.blogspot.com/

Guest
Guest's picture

Nice

Guest
Guest's picture

It's a good work, but something makes noise in there: it says "a tenth" and it shows 5 pieces of fish...

Guest
Guest's picture

Because everything else comes from so many other things

Guest
keithstoeckeler's picture

Great execution for this, a tough thing to communicate.

keithstoeckeler
Activity Score 425
brookjohnston's picture

awesome stuff

brookjohnston
Activity Score 296
St. Lawrence College
Marlus Lau's picture

Nice.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
silvi's picture

Good idea. Excellent execution.

silvi
Activity Score 4172
Copywriter
AdsofChina's picture

I'm a big fan of the WWF ads of late...

http://adsofchina.wordpress.com

AdsofChina
Activity Score 99
Marketing Manager at 23red |

Ads of China // 中国广告
http://adsofchina.wordpress.com

Anonymous Author's picture

Splendid!

Anonymous Author
Activity Score 1541

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture

cool. well done!

Guest
jackmancer2017's picture

Lovely art but the copy is a bit hard.

jackmancer2017
LeeHarvey's picture

Nice.

LeeHarvey
Activity Score 3045
Creative Director
Cheerriiee's picture

Loove ittt, clean and simple

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

Can you make a poster for sale of this (perhaps profits can help this cause)? I would buy one!

Guest
Guest's picture

Nice, love the illustration. The clean lines just help the whole look.

Guest
Guest's picture

great work but is it Only a portion or Only a tenth of the catch.

Guest
Guest's picture

maybe it´s worth considering that some tuna is endangered also?! Why make people feel good about a thing they should stop doing entirely: Stop eating any fish, or is there really that much left?! I do not think so! There is NO such thing as fish that was caught environmentally friendly!

Guest
Guest's picture

Have you considered that people's livelihoods depend on fishing, and therefore if we can ensure that people select the fish they eat in a way that is sustainable, then we're helping prevent the plundering of fish stocks that aren't sustainable. Its called balance. Its also country/area relevant to certain species. Either way, a really nice ad for something that can actually make a difference.

Guest
Hibon's picture

fantastic idea and execution.

Hibon
Activity Score 3734

Simple ideas are the best !

velle's picture

This cut right to the heart of the matter - awesome!

velle
Activity Score 1550
Copywriter
LeroyChristian's picture

SUPERB

LeroyChristian
Activity Score 392
Other at Nanyang Academy of Fine Arts
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