Agency Network: 
March 2011
WWF:  Rhino


Print advertisement created by Ogilvy, France for WWF, within the category: Public Interest, NGO.


Would you care more if I was a rhino?

Advertising Agency: Ogilvy, Paris, France
Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold
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Highest Rated

esteb's picture
Activity Score 671
JeffGreenhouse's picture

I love this whole campaign. Kudos to Ogilvy Paris for understanding the audience.

Activity Score 310
Can I have fries with this's picture

Hey Jeff,

I hope with audience you us ad-people. These ads will not change anything for tuna in the public eye. "Fish ain't got no feelins..."

Can I have frie...
Activity Score 150
Creative Director
esteb's picture
Activity Score 671
Hibon's picture

Not really!

Activity Score 3734

Simple ideas are the best !

Prof's picture


Activity Score 1449
Copywriter |

Quite really.

tirthomitro's picture

esteb, dude, that's no "done" at all.
you on the other hand, you don't.
nice cmpgn. all the same.

Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

joelapompe's picture

They tried last year and now they're coming back with the same (improved) stuff : http://bit.ly/gttquh
Very strange way of working...

Activity Score 4019
bakamono's picture

I guess few years down the road rhino is going wear tuna mask.

Activity Score 1000

because therefore it is

Glut's picture

come on tirthomitro, this execution has been done, and done and done and done and done and done and done and done and done and done and done

Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Alberto Mora's picture

Come on guys this idea is not new and fresh at all

Alberto Mora
Activity Score 20
Copywriter at We Are Social
kleenex's picture

i agree.

Activity Score 58777
Web Designer/Developer
HappyHour's picture

Should be "Would you care more if I 'were' a rhino."

Activity Score 2377
atb2005's picture

You can also use "was" here; it's just less formal.

Activity Score 13547
HappyHour's picture

In the hypothetical context, "were" should always be used.

Activity Score 2377
That One Guy's picture

@HappyHour, I was thinking the same thing. Did this go through proofing> lol?

That One Guy
Activity Score 266
University of Houston
Adcritic10-10's picture
Activity Score 124
Creative Director
jackblack's picture

Come on Ivan. You know better than this. Please be more selective in posting 'fresh' and 'unique' work.

Activity Score 2363
Art Director
Dharmesh aka danny's picture

I like the execution, but @ happy hour: you are absolutely right.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

dadada's picture

very nice campaign ! great !

Activity Score 1720
Art Director |

Everybody is creative, be yourself.

A.S.'s picture

It is so nice! Evokes cute feelings...

Activity Score 78
dsklan's picture

ivan, why cant i comment on the following posts?

Activity Score 1924
Art Director at homeshop
e.b.'s picture

i suppose it has been done before, but all the same, as a consumer of canned tuna myself this ad was moving enough for me to pick up the phone and make sure my bumblebee tuna didnt contain bluefin (it doesnt)

Activity Score 3
Laurenva's picture

Well besides the shocking grammar and the link that everyone is posting to say its been done before. Not only is that true but this advert is a complete rip off of a student piece of work
that won many awards and was therefore in the media for all to see, or should I say for Ogilvy to see. Nice.


Activity Score 4
Art Director
HappyHour's picture

Come on, it's a pretty simple idea. Not surprising at all that multiple parties came up with it. I do think your execution is quite nice. (I'm assuming you worked on the 'original')

You have talent. Don't waste time and energy with this, move on and make more ads!

Activity Score 2377
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