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Rhino

Campaign
Agency Network: 
Published/Aired: 
January 2009
Like
6
Views
22060
WWF:  Rhino

Description

Print advertisement created by Ogilvy, India for WWF, within the category: Public Interest, NGO.

Caption

Our life at the cost of theirs?

Advertising Agency: Ogilvy & Mather, Mumbai, India
Executive Creative Director: Piyush Pandey
Creative Director: Sumanto Chattopadhyay
Art Directors: Mandar Wairkar
Illustrators: Swapnil Nilkanth, Nishikant Palande
Copywriters: Sumanto Chattopadhyay
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Guest's picture

Great illustrations. Too bad the message is so convoluted.

Guest
Guest's picture
Guest
Guest's picture

纯粹画面表现,创意太牵强

Guest
Walter.Giu's picture

Claro que sí, es como dice él.
Of course, he is right.

--

Walter.Giu
Activity Score 10
floydeepurple's picture

Great illustration. Full stop.

floydeepurple
Activity Score 349
Copywriter
Guest's picture

nice work.

Guest
Guest's picture
Guest
Guest's picture

un recurso se puede utilizar mil veces, si el objetivo y la idea es diferente, el recurso no es la idea

Guest
Guest's picture

La idea es igualita, mira bién.

Guest
Guest's picture

yep.joellepompe material. the illustration idea at least.

Guest
Guest's picture

are you crazy? this has nothing to do with the ad from india!

Guest
Guest's picture

not even close son...this illustration is sick.

Guest
Guest's picture

not even close son...this illustration is sick.

Guest
krautland's picture

great illustrations. weak ad.

krautland
Activity Score 3214
Art Director at erm... no calls please.
JPhilly's picture
JPhilly
Activity Score 173
Student- Ohio University |

---
Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

sneakyhands's picture

looks great and the message works, but i feel they could've pushed the tag a little harder. it might just be me, but tags that start with 'for', to blatantly tell me what a product does, always seem half baked.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

message is not that strong, but the art is really good, I guess my mother could like it but it´s certainly not an award winner

Guest
Guest's picture

Harping on the same thing again and again. Please, tell me something I don't yet know. But then again, maybe the line should be "Our life at the cost of their award medals".

Guest
Guest's picture

you can't say this is similar to that gambling addiction one just because an image is made of other images relevant to the message.

Guest
salamandos's picture

nice

salamandos
Activity Score 1947
Art Director
Whitefang's picture

doesn't make sense, 2/10

Whitefang
Activity Score 509
Guest's picture

Hey whitefag! Good to see you're still complaining.

Now come on, try a bit here ... how doesn't it make sense? Why is it not working? What is so bad it only deserves a 2 out of 10 from you?

What do you 'think'? Or am I asking too much?

Guest
rooster_nl12's picture

i think it makes perfect sense. the ad ins't verry strong though, fabulous illustrations

rooster_nl12
Activity Score 36
Ad agency |

once the wheel was invented, the only creation left was the second wheel.

Guest's picture

Nice & simple ad + great illustrations! Just wondering...why are there 3 copywriters for one line?

Guest
Guest's picture

一般

Guest
Guest's picture

not again

Guest
Guest's picture

Is this from Piyush? Bad...

Guest
Guest's picture

more Asian scam

Guest
Guest's picture

路过~~~~

Guest
Guest's picture

bohat alla!!!!!!!..........mean awesome!!!

Guest
karan raghav's picture

amazing illustrations.

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Guest's picture

really nice illustration

Guest
Guest's picture

nice ilus, no idea

Guest
salamandos's picture

zoom in, read the line.. then think

salamandos
Activity Score 1947
Art Director
Guest's picture

I think Sumanto should stop taking credit for work he wasn't even aware of! Stop bullying the kids, dude!

Guest
abbaby's picture
abbaby
Activity Score 70
Illustrator
salamandos's picture

those illustrations are ugly compared to the wwf ones.
also they miss a message.. the line in the ads is nice.

salamandos
Activity Score 1947
Art Director
student's picture

illustration is good but I can't see the idea easily. lost in the houses.

student
Activity Score 14
Other
Sdb's picture

Mind boggling stuff..

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
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