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Moray

Campaign
Agency Network: 
Published/Aired: 
December 2010

Description

Print advertisement created by Y&R, Italy for WWF, within the category: Public Interest, NGO.

Caption

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
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Highest Rated

Filipello Manuela's picture

Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.

Filipello Manuela
Activity Score 235
jackmancer2017's picture

Not a very strong ad in my opinion. What's the message they want us to remind?

jackmancer2017
Sdb's picture

The message is that you are missing some animal as u can only imagine them from the various objects around u. B4 its too late, we should help them survive.

Sdb
Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
esteb's picture

For me the message is very confused.
Please, explain.

esteb
Activity Score 673
art
LeeHarvey's picture

Well Sdb explained it for you, sort of. Doesn't make the ad less confusing.

LeeHarvey
Activity Score 3045
Creative Director
Filipello Manuela's picture

Già vista in Italia! (Graffettatrice a forma di capodoglio...)
Una tiratina d'orecchie.

Filipello Manuela
Activity Score 235
mdb1974's picture

Copy is a leap. Seeing an animal in an inanimate object does not infer that your missing animals. If anything it infers that animals are front of mind.

mdb1974
Activity Score 411
Art Director
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