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Lungisa

Campaign
Agency Network: 
Published/Aired: 
May 2008
WWF:  Lungisa

Description

Print advertisement created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Caption

Lungisa Madike saves the planet, by showering, not bathing.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
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iT-iS-i's picture

What if he showers for erm, let's say, half an hour?

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ivan's picture

It is implied he showers fast.

ivan
Creative Director at Ads of the World
Wordnerd's picture

the idea is nice, but the line doesn't sound like a comic book. perhaps s.th like "Again the planet is saved. Thanks to Lungisa Madikes incedible power not to use the bathtub. Be the hero."?

Wordnerd
Activity Score 6692
Copywriter
FlyingDogs's picture

Spot on!

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
jadad's picture

Nice idea

jadad
Activity Score 44
Freelance
Shel-Man's picture

I like this campaign.

@ Wordnerd - Impressive idea bro.

Shel-Man
Activity Score 54
Copywriter at Copywriter, DraftFCB+Ulka, Mumbai, India
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