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James

Campaign
Agency Network: 
Published/Aired: 
May 2008
WWF:  James

Description

Print advertisement created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Caption

James Woodburn saves the planet, by watering after 6pm.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
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jadad's picture

Really cool ad.

jadad
Activity Score 44
Freelance
benjaminbrown's picture

Really good idea and execution.

benjaminbrown
Activity Score 439
Creative Director
KJP's picture

Oh my, this is the best ad I've ever seen. I bet the creatives are super famous and really wealthy...I know I would pay good money to have this kind of talent working next to me. This is like the Guinness Surfer of print ads. Step aside Cannes Grand Prix, hello Nobel Peace Prize!!!!

KJP
Activity Score 44
Copywriter
BOOBJOB LOOBCANNON's picture

Your moustache must smell of anus.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

brain123's picture

Ha ha ! Good one!

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
Temple's picture

At last, a social and environmental campaign that does not include:

1. Malformed, burned, skeleton children
2. Images which, seen from a distance, remind you of something else
3. Bush

Very positive, very good campaign.

Temple
Activity Score 11341
Creative Director
cullers's picture

I agree completely.

cullers
Activity Score 332
SCAD
getconnected2001's picture

Lets be a Hero!
-----
http://indianadsblog.blogspot.com/
Amit Singh

getconnected2001
Activity Score 987
Art Director at New Delhi
BOOBJOB LOOBCANNON's picture

I like this a lot. A simple idea. And far less worthy than all the usual smarmy tree hugger ads.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

KJP's picture

It's almost as though it hurts to see the next one...

There's too much beauty in this world...

KJP
Activity Score 44
Copywriter
yeast's picture

Fresh approach for saving-the- planet ads. I really like this.

yeast
Activity Score 166
MCP's picture

This is the crappest ad I've ever seen. Ever.

MCP
Activity Score 231
Copywriter
RajToo's picture

Totally agree.

RajToo
Activity Score 134
Art Director
Angie-jude's picture

LOVE the guy's clothing, nice touch, that's what made me crack up after the initial smile. Very nice.

Angie-jude
Activity Score 28
Semillero de Creativos Mexico
BachBern's picture

Nice art, i like the loser that actually is a hero.

BachBern
Activity Score 106
teenquey's picture

This is a good one. But the rest of the prints are not...

teenquey
Activity Score 290
JWT
jungle boy's picture

whats the point watering the plants after 6?
dint get that bit...

jungle boy
Activity Score 196
Triton communications, Mumbai
tominbrooklyn's picture

when you water after 6 pm (or after the sun goes down) more water will be absorbed by the plants and foliage rather than evaporate into the atmosphere.

tominbrooklyn
Activity Score 2
BOOBJOB LOOBCANNON's picture

Depends where you are though? It'll make naff all difference where I live. Its always freezing and it always rains.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

in the name of ad's picture

not that bad if you think... but sorry here it's not a good job...

in the name of ad
Activity Score 456
copywriter
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