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Ivory

Agency Network: 
Published/Aired: 
September 2010
WWF:  Ivory
WWF Print Ad -  Ivory

Description

Advertising Agency Bates 141 Jakarta, Indonesia

Print advertisement created by Bates 141, Indonesia for WWF, within the category: Public Interest, NGO.

Caption

How much should we pay for this?
More and more elephants are being killed only for their tusks. Stop buying.

ECD: Hendra Lesmono
Copywriters: Iyan Susanto, Hendra Lesmono
Art Director: Andreas Junus
Account: Mohammad Rangga
Digital Imaging: Procolor
Photographic Studio: Lai, Groovy
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Highest Rated

dsklan's picture

beautiful piece of art, would fit good in my trophy collection

dsklan
Activity Score 1926
Art Director at homeshop
atb2005's picture

So which ad came out first? This one or the other one by Ogilvy & Mather, Thailand? Still, beautiful execution...

atb2005
Activity Score 13557
ivan's picture

Not sure, was sent on the same day.

ivan
Creative Director at Ads of the World
sirvan's picture

That's just WERID.

Seriously, the exact same ad? From two different "agencies", on the exact same day?

Look. I know we have a problem with copycats in this biz (made much more obvious thanks to sites like this –props 2 Ivan!)… but this is the strangest I've ever seen.

I HOPE it's a coincidence. …the most coincidental coincidence in the History of coincidences.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

The executions are slightly different, so it's not the exact same ad, and yes, it could be a coincidence. The idea is not that hard to come up with. I've seen far more astonishing coincidences. What's weird is that both ads were sent the same day??

atb2005
Activity Score 13557
sirvan's picture

"What's weird is that both ads were sent the same day??"

What's NOT weird about the exact same ad, for the exact same "client", produced by two different agencies, released to the media on the exact same day?

I'm starting to think you don't eat your breakfast.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

atb2005's picture

When you say the EXACT SAME, you imply that every single (little) detail is the same. I think English is not your native language, Sirvan. And just because the ads were allegedly sent "the same day" (Ivan should provide proof) does not mean they were made at the same time. Finally, we have WWF Thailand and WWF Indonesia. I am off to have dinner now.

atb2005
Activity Score 13557
Guest's picture

OH REALLY!! Hahahahahaaaa...Copy Cat..Copy Cat..Copy Cat!!

Guest
Lucylu's picture

Beautiful artwork.

Lucylu
Activity Score 109
shortafella's picture

ahahaha this is funny who s the winner here?:))

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Guest's picture

WOW!!!! what a coïncidence

Guest
joelapompe's picture

Wow! What a coïncidence!

joelapompe
Activity Score 3925
busyb's picture

human conciousness. its getting stronger...

busyb
Activity Score 117
Guest's picture

very high insight , very high emotional

Guest
silvi's picture

BEAUTIFUL!!!

silvi
Activity Score 4172
Copywriter
Guest's picture

This creates somewhat of an economic theory debate with awards. It's a beautiful idea and might get awarded... so if both enter both pieces of work in all the awards both will get knocked out and get nothing. However, if one enters into the awards and the other doesn't, then the one that does will win an award. But if it was thought the other would enter the award, then the other might not as it would be a conclusion that they would be wasting their money on the awards entry (as they would get nothing). But if it was assumed the other company wouldn't thinking this same thought then the agency definitely should enter.

I think it's like that economic theory in A Beautiful Mind. Chaos theory for advertising awards...

Ideally the best solution for both of these agencies would be to talk to each other and agree on which award show which agency gets to enter their work into.

I've seen this happen in one agency I was at. Work was identical for adidas from our agency and one from Germany... both won nothing in the big awards but they picked up in an awards show our agency didn't enter, and our agency picked up in a show that presumably they didn't enter...

Guest
Cheerriiee's picture

BEAUTIFULY MADE! WELL DONE.

Cheerriiee
Activity Score 952
Graphic Designer
Dzsoi's picture

lol if you think this is coincidence I may sleep with your wife and tell you it just very unlucky that we ended up in the same bed

Dzsoi
Activity Score 8611
Copywriter
dsklan's picture

beautiful piece of art, would fit good in my trophy collection

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

Look at the detail of the art though, there is no way you could crave the art outside/above the tusk. The art director should do more homework on the art direction.

Guest
Guest's picture

You are absolutely right.

Guest
Guest's picture

its definitely to counter this, so they have proof that coincidence do happen....

http://www.fastcodesign.com/1662181/ups-rips-off-artist-for-outdoor-ad...

Guest
miko1aj's picture

this is slightly worse (not proper word, I know) executed. But - yep: it really stunned me. I doubt coincidence in this case, but i don't know really.

miko1aj
Activity Score 3086
Guest's picture

nice concept

Guest
sandipkayal's picture

mind blowing

sandipkayal
Activity Score 274
Art Director at LOWE LINTAS |

a CREATIVE drop

Guest's picture

The Thai ad is much better directed.

Some art direction notes: You can't carve things beyond the shape of the tusk so why have things sticking out. Typography is really standard, i.e., really poor. No typographer around?

WWF / newspaper? Local award shows coming up? How ethical is it to use an issue like this for the sole purpose of winning an award?

Guest
Renstone's picture

NOT A COINCIDENCE, NOR COPY NEITHER, I think both arts were illustrated by Surachai Puthikulangkura from thailand ;) great illustrator , check his work

Renstone
Activity Score 2
Creative Director at Causa Publicidad
firasbachi's picture

great idea, very true....
and great execution

firasbachi
Activity Score 38
Creative Director at FirasBachi.com |

It's Possible If You Say So.

Guest's picture

LOVE THIS ONE!!

Guest
pindi's picture

it's actually came from the same regional agency, since Bates Indonesia is a sister company of Ogilvy Indonesia.

So, it's a same brand, same campaign, same agency, different country, different creative team..

awww.. my head hurts :(

pindi
Activity Score 115
Art Director at Art Director
Nike Diesel's picture

I believe it's coincidence.
But still I also believe the creatives were highly inspired by the same visual concept somewhere... maybe both teams attended the same art exhibition!?

Nike Diesel
Activity Score 13720
Art Director
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