Ice Poster

Agency Network: 
Published/Aired: 
December 2009
WWF:  Ice Poster
WWF Print Ad -  Ice Poster

Description

We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.

Print advertisement created by Ogilvy, United Kingdom for WWF, within the category: Fashion.

Caption

Vote before it melts

Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Log in to post comments
xcreativity's picture

Ideia excelente, parabens!

xcreativity
Activity Score 2356

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

oshe's picture

sorry. done. the idea it was exactly but whit bears and penguins

oshe
Activity Score 848
Copywriter |

oshe.pb@hotmail.com

El Barto's picture

Does not matter if it was done in my opinion. This is about the message, not the vanity of the creative industry.

El Barto
Activity Score 109
Art Director
mikeelrapido's picture

I agree, it's still good message with excelent execution.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

oshe's picture

Done = not good

oshe
Activity Score 848
Copywriter |

oshe.pb@hotmail.com

Hibon's picture

Great idea, agree this is about message not creative vanity. If this was already done by Ogilvy in China this one il very well-thought-out.

Hibon
Activity Score 3666

Simple ideas are the best !

oshe's picture

aja. OK, so if some agency in the past did a great message, you can repeat it.

oshe
Activity Score 848
Copywriter |

oshe.pb@hotmail.com

Hibon's picture

Yes... if it's the same agency network and for a public interest campaign only, why not ?

Hibon
Activity Score 3666

Simple ideas are the best !

oshe's picture

what are you saying? ok, its the same network, but the objetive and the brand its different. In China, the objetive it was the protection of polar bear. In this one, nothing says about polar bear, its about climate change.

Brand 1: CHINA - wwf-polarbear
Brand 2: PORTUGAL: VOTE EARTH

oshe
Activity Score 848
Copywriter |

oshe.pb@hotmail.com

vagdz's picture

Done. Why make anymore comments?

vagdz
Activity Score 259
Manhattan Ave, N.Y.
cruzialx's picture

done

cruzialx
Activity Score 190
Affinity Express Inc.
silvi's picture

TOO MANY IDEAS WITH ICE

silvi
Activity Score 4134
Copywriter
WaZoo's picture

When has AOTW become a platform where duplicate idea's can become relevant again? Done is done like everybody that had any sense said before me. If you wanna earn credits by copying people (very un-creative, like here) DON"T ask the experts on AOTW for comments, post your stolen concept on a forum where people know nothing, relish in the thought that you and you're team are brilliant, this is not about politics, but about real creative thoughts! So leave us the f*ck alone and find your own e-hole!

WaZoo
Activity Score 197
Creative Director |

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Spoonfeederxxx's picture

Gimmick...

Spoonfeederxxx
Activity Score 635
Copywriter
nAt0's picture

i saw the same idea in cannes 2009 in the street . sorry guys!! was for copenaghe..etcetcetce

nAt0
Activity Score 9
Copywriter
Advertisement
Featured Content

Latest Collections

Advertisement