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Ice

Campaign
Agency Network: 
Published/Aired: 
May 2010
WWF:  Ice

Description

Print advertisement created by Leo Burnett, Australia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy DiLallo
Art Director: Cameron Harris
Copywriters: David Harsent, Cameron Harris
Photographer: Simon Harsent
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Misstree's picture

This copy reads so laboriously and doesn't evoke any emotion...way too poetic and too much mush.

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

talkingisfree's picture

Yes,probably is not that effective but, somehow, i like it very much.

talkingisfree
Activity Score 2712
Art Director
atb2005's picture

"Clean as a scar on glass..." It's not just mushy, it's self indulgent..

atb2005
Activity Score 13557
rolling.stone's picture

self indulgence is the most often found grave problem of advertising

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

jackal hunts's picture

Too preachy yet far from its objective...

jackal hunts
Activity Score 325
Copywriter at India
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