How many?

Campaign
Agency Network: 
Published/Aired: 
January 2009
WWF:  How many?
WWF Print Ad -  How many?

Also From This Campaign 2

Description

Print advertisement created by FCB, Canada for WWF, within the category: Public Interest, NGO.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Directors: Joe Piccolo, Oliver Brooks
Copywriters: Chris Taciuk, Mike Richardson
Agency Producer: Kelly Cavanaugh
VP Group Account Director: Jeremy Marten
Account Director: Nadine McLean
Account Manager: Jessica Jaskula
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Highest Rated

kithubabe's picture

Yawn! God! You can definitely do better than that!

kithubabe
Activity Score 72
Other
teenie's picture

"Resources and pollutants"? This reads like a brief filled with big words and buzzwords. Not too inspiring.

teenie
Activity Score 1894
Copywriter
Guest's picture

How many creatives does it take to screw up a print ad? Dozens by the look of it.

Guest
Guest's picture

Boring.

Guest
Dale's picture

Uh-oh. The video works so well. This is a preachy and very wordy lecture based on a simple joke. It's not going to work.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

kithubabe's picture

Yawn! God! You can definitely do better than that!

kithubabe
Activity Score 72
Other
Guest's picture

Wild animals pay a lot of our electric bills.

Guest
ackattak's picture

Not nearly as creative as FCB's older WWF ads.

ackattak
Activity Score 396
Copywriter
Guest's picture

Nice drop shadow...

Guest
Guest's picture

This feels like it was written by the Human Resources Dept of the client.
I can just see the copywriters frustration when they butchered his words and put in their own.
Bland, lame, boring, unless its on a subway or bus then Id have no choice but to read it 300 times.

Guest
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