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Forest

Campaign
Agency Network: 
Published/Aired: 
June 2008
WWF:  Forest

Description

Print advertisement created by BBH, China for WWF, within the category: Public Interest, NGO.

Caption

Saving pandas is not our only mission.
Over 10 million hectares of forests have been protected through our forest certification and sustainable forest management programs. Take a closer look at what we do and where you can make a difference.

Advertising Agency: BBH China
Creative Director: Johnny Tan
Art Director: Yinbo Ma
Copywriters: Carol Ong, Leo Zhang
Illustrator: ALT Design
Print Producer: Ken Wang
Accounts: Jasmine Huang, Joyce Hong
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shawn.roos's picture

Seldom do i see a piece of beautiful design that has such a powerful message. I suspect in China this must be a real concern of WWF. Copy could be a little shorter, but really nice. and strong.

shawn.roos
Activity Score 44
freelancer
farafalida's picture

whoa... this is really cool but yet it's also scary man.....yeah, the copy is too long that might make people not remember what is this ad try to tell the audience.

farafalida
Activity Score 34
Copywriter
dasgoodads's picture

I agree. The last line can definitely be cut out or modified, but the ad itself is beautiful. This idea could easily have been executed poorly, but the detail is really beautiful.

dasgoodads
Activity Score 101
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StuartLittle's picture

Very nice Illustration

StuartLittle
Activity Score 466
Other
yup-po's picture

for me is seem like monkey and panda got mixed up.

yup-po
Activity Score 8
Alistair C.'s picture

the monkeys are negative pandas.
beautiful artwork and the copy works, even if it is kinda long.

Alistair C.
Activity Score 692
Copywriter
Mister P's picture

Fantastic art work! Congrat.

Mister P
Activity Score 51
Creative Director
marcomfouad's picture

Nice art direction.

marcomfouad
Activity Score 204
Art Director
Absolut M's picture

Save the humans right china!!!

Absolut M
Activity Score 1069
Marketing Manager
shripad's picture

congratualtions its done

shripad
Activity Score 25
visualiser
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