Agency Network: 
January 2008
WWF:  Fish
WWF Print Ad -  Fish


Print advertisement created by Farfar, Sweden for WWF, within the category: Public Interest, NGO.


For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900

Advertising Agency: Farfar, Sweden
Creative Director: Jon Dranger
Art Director: Tomas Jonsson
Copywriter: Carl Fredrik Jannerfeldt
Account Director: Lina Gooch
Account manager: Adrian Nilsson
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jackmancer2017's picture

The donating system via sms is good, easy and swift, didn't see it that way before, but I don't like this ad, you don't see any endangerment in the species, it's like a page from a fish encyclopia.

mmackinven's picture

I think the endangerment of the species message comes from them being upside down, fish seem to float upside down when they're dead :)

Activity Score 1606
Art Director at Freelance |

jackmancer2017's picture

ah of course, didn't think of that. maybe it's me knowing to little bout fish or maybe it's not clear ;p but yeh ur right heh.

Blair Semenoff's picture

Ya they flip upside down when they're dead and I like the sms donating too.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

sorry. done for raid.

Guest's picture

This is crap, period.

Scam Detector's picture

No, it isn't.

Your comment is, unless you explain why you think this ad is crap.

Scam Detector
Activity Score 1048
General Manager
Gilbert Berkam's picture

I like it

Gilbert Berkam
Activity Score 71
Guest's picture

done twice. At least. For Surfrider Foundation first, a few years ago.

jdog's picture

Funny how most of the guest commentators on this site are always the biggest bastards. Very simple idea. Great execution.

Activity Score 58
The Firehouse
Guest's picture

I hate being from teh done crwod. I really do:

rainbow's picture

simply said. nice.

Activity Score 30
Copywriter at Saatchi and Saatchi
Guest's picture

Not a terrible idea. But I love how it takes seven photos to show that you need to turn it upside down.

samwanzer28's picture

Been done before? No problem if the idea pushes through.

Activity Score 313
Computer Graphic Artist |

que sera sera

Guest's picture

I like it. Very clever.

Marmelad's picture

This one is really really good.

Activity Score 12
Marketing Manager
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