Description
Print advertisement created by Farfar, Sweden for WWF, within the category: Public Interest, NGO.
For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900
Creative Director: Jon Dranger
Art Director: Tomas Jonsson
Copywriter: Carl Fredrik Jannerfeldt
Account Director: Lina Gooch
Account manager: Adrian Nilsson
The donating system via sms is good, easy and swift, didn't see it that way before, but I don't like this ad, you don't see any endangerment in the species, it's like a page from a fish encyclopia.
I think the endangerment of the species message comes from them being upside down, fish seem to float upside down when they're dead :)
Ya they flip upside down when they're dead and I like the sms donating too.
sorry. done for raid.
This is crap, period.
No, it isn't.
Your comment is, unless you explain why you think this ad is crap.
done twice. At least. For Surfrider Foundation first, a few years ago.
Funny how most of the guest commentators on this site are always the biggest bastards. Very simple idea. Great execution.
I hate being from teh done crwod. I really do:
http://adsoftheworld.com/media/print/surfrider_foundation_fish
Not a terrible idea. But I love how it takes seven photos to show that you need to turn it upside down.
Been done before? No problem if the idea pushes through.
que sera sera
I like it. Very clever.
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