Experiment

Campaign
Agency Network: 
Published/Aired: 
December 2011
WWF:  Experiment

Description

Print advertisement created by DMG, China for WWF, within the category: Public Interest, NGO.

Caption

Stop killing for research is saving

Advertising Agency: DMG, Beijing, China
Chief Creative Officer: Dan Mintz
Executive Creative Director: Weibing Xu
Art Directors / Copywriters: Kinxin Li, Suki Song, Decipher Xu
illustrator: Kinxin Li, Liang Chang
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vote4pedro's picture

Looks like a bad translation of a bad ad.

vote4pedro
Activity Score 4549
Copywriter
Shawali's picture

and a bullshit claim.

Shawali
Activity Score 8408
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Nike Diesel's picture

Yup.

Nike Diesel
Activity Score 13478
Art Director
kleenex's picture

These ads suck... WHY were they giving the green light...

kleenex
Activity Score 57557
Web Designer/Developer
vote4pedro's picture

I doubt the WWF has even seen them.

vote4pedro
Activity Score 4549
Copywriter
ivan's picture

I'm sure there is a correction on the way. :/

ivan
Creative Director at Ads of the World
wonwaywoo's picture

什么意思?

wonwaywoo
Activity Score 91
Art Director at adk guangzhou
Roger Keynes's picture

Copywriter - Decipher Zu? Love it.

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

Hadrons's picture

great comment - 10 stars

Hadrons
Activity Score 5832

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture

and Suki Song

simonds08
Activity Score 550
Spanky's picture

Possibly the worst WWF ads ever produced. Then again, these probably never ran, so the term "produced" is relative.

Spanky
Activity Score 4781
Other
sintra's picture

Not Great.

sintra
Activity Score 691
Administrative
MicheleVirgilio's picture

i really like this campaign

MicheleVirgilio
Activity Score 2569
Wordfruit's picture

I think there's too much figuring out for the viewer to do here.

Wordfruit
Activity Score 973
jackblack's picture

Not great. Sorry Decipher Xu, I really wanted to like it.

jackblack
Activity Score 2346
Art Director
Lazarus's picture

I'm never going by cold pills again.

Lazarus
Activity Score 1523
Creative Director
Abhishek Parikh's picture

This style has become like a rage.

Abhishek Parikh
Activity Score 548
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