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Wall socket

Agency Network: 
Published/Aired: 
November 2010
WWF / Eneco:  Wall socket
WWF Print Ad -  Wall socket

Description

Print advertisement created by BBDO, Netherlands for WWF, within the category: Industrial, Agriculture.

Caption

Eneco and WWF, partners in sustainable energy and environmental conservation.

Advertising Agency: FHV/BBDO, Amsterdam, Netherlands
Art Director: Peter Hamelinck
Copywriter: Peggy van Neer
Photographer: Domic Davies
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CuriousPencil's picture

This would persuade me to revert to clockwork. Here in the Netherlands, power cables have twin pins; to use one of these sockets I'd have to stab a panda in the eyes. Can we see some more of this campaign, and whether they've bypassed or capitalised upon this consideration? It's making a direct correlation between energy use and damage to the environment, which could be great if it's handled properly. Otherwise it's just turning us all into panda stabbers. Rating parked pending further info.

CuriousPencil
Activity Score 4225
Copywriter
sunalini's picture

After reading just three of your comments on three different ads, I have become a fan of yours wit.You see things so differently.

sunalini
Activity Score 2
cmotan's picture

And you call this creative?!?

cmotan
Activity Score 189
Art Director at banda.bg
Guest's picture

And you call this a comment?!?

Guest
sloppy4's picture

And you call this a reply?

sloppy4
Activity Score 1492
Guest's picture

and you call this another reply?

Guest
Guest's picture

and you call this a...umm...i've got nothing

Guest
CuriousPencil's picture

And you call a dictionary to call this a comedy call on anaphora?

CuriousPencil
Activity Score 4225
Copywriter
New Nice and Fun's picture

Every kids in the world will get electrocuted!

New Nice and Fun
Activity Score 377
Guest's picture

sweet, clear and simple.

Guest
tzuik's picture

The only message I see here is "For every electric plug you put in a socket a baby panda will get eye-stabbed to death".

tzuik
Activity Score 104
royschellekens's picture
royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

cmotan's picture

No message here. This is really bad and stupid.
I can't believe it's real agency.

cmotan
Activity Score 189
Art Director at banda.bg
Guest's picture

beats most of this though http://www.behance.net/cmotan

Guest
cmotan's picture

:)

cmotan
Activity Score 189
Art Director at banda.bg
jackmancer2017's picture

When you think about this - it makes no sense, though people will see a power socket and a Panda and will probably suppose it's about a more green environment. I think they do get the message but really down to a bare minimum.

jackmancer2017
jga's picture

really poor

jga
Activity Score 6
Guest's picture

Guys... don't think so literally. They're bringing to light the issues of animal conservation, climate change, and natural preservation, and linking those concepts to home energy use. They want you to realize that when you use resources (like electricity) there is an impact on the world around you. If you saw this ad a few times in magazines, newspapers, etc. then you would begin to recall it at home when you plugged things in.

They want to change behaviour, and this is the way to do it. It's easy to make an impact when someone is staring at your ad, it's much harder when they've put down the magazine and are doing something else around the home or office. Seems like some of you don't understand marketing and psychology as much as you seem to understand creative.

Guest
CuriousPencil's picture

Guest, if they want to change behaviour they should be a mite more precise about what behaviour they want to change. Energy use marketed like this, from a psychological perspective, would be called the Milgram Experiment I believe, unless I'm mistaking your haughty rationale; or maybe it's a reverse Pavlovian linkage of pain and reward. Do enlighten me if I'm not understanding marketing and psychology as much as I seem to understand creative. I understand creative I think, well enough, and I've seen the childrens' aisles in 'home stores' where light switches are made friendly and while this is a power outlet made Marquis de Sade for an entirely unspecified destination of effort, I fail to see how painting a socket to prevent people using it is helping anything but the pockets of the agency mistaken in the belief in its creativity.

Guest, I'm guessing you were part of the team. It would be rare and honest and rarely honest if you registered and came to talk to us decloaked from your anonymity. I dearly want to see past the glaring errors and omissions of this campaign - a steering headline, a question, a charity, a point - to those noble claims of yours that it's 'bringing to light the issues of animal conservation... and linking those concepts to home energy use.' That clearly is not the point.

When people plug in, the plug stays in, unless they're vacuuming. People use remotes and switches and mice to power down. All this campaign is, is a pub lunch when someone said "Hey wouldn't it be great if it was *this* simple?" It's not. If it's such a fantastic idea in the Netherlands, where green energy considerations are understood pretty well and the culture is one of preservation since it recognises itself as a small country with limited resources and is, after all, made of a hefty proportion of land reclaimed from the sea; if it works here (I live in NL) because it's such a great concept, show me it working elsewhere. Show me how it works in the UK. Where they have 3-pin plugs. Show me how it's about "climate change, animal preservation" and not a 6-pint boozefest where someone pointed at a socket and said "Do you think the client would pay for eyes?"

CuriousPencil
Activity Score 4225
Copywriter
royschellekens's picture

Really!? Eneco and WWF partnering!? Every creative would die for that brief. Guess it's save to say i expected a hell of a lot more from FHV

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

hahaha and that from an art-director who's responsible for this???
http://www.adsneeze.com/electronics/bonduelle-prints

Guest
Guest's picture

He's cooked.

Guest
CuriousPencil's picture

That, from an art director using his own name, commenting like an adult on an agency effort, politely, Guest. As a copywriter, I have to say the visuals in the tangent you cross-linked to are fun and rich and accurately shadowed. And I'm sure if this was a thread about those ads we'd hear some honest feedback from the art director involved.

What was your point again exactly, Guest? I couldn't decode it through your nervous laughter.

CuriousPencil
Activity Score 4225
Copywriter
royschellekens's picture

Dear guest. Dear anonymous guest. Thank you for showing interest. Thank you for googling my name. Thank you for making the Bonduelle ads relevant again. Since these were made in 2006.

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Cheerriiee's picture

i wish i could see more of this campaign, i bet it would make things clearer.

Cheerriiee
Activity Score 952
Graphic Designer
Sushi lover's picture

I like the idea, it makes me look and makes me think. good job!

Sushi lover
Activity Score 907

Dream needs to be big!

morse's picture

Good idea, but messy execution I think.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Robwanali's picture

Simple enough to show the partnering plus there is copy to explain. Though i would have loved more insight into what that partnering promises but maybe that was not part of the brief. Anyway still does the job... shows partnering and thats that.

Robwanali
Activity Score 132
Creative Director at Insight Media |

love what you do and do what you love

CuriousPencil's picture

Thank god for common sense and I wish I had more. "Shows partnering and that's that" is the sanest thing I've read about this ad, my own spiels included.

Now if only the client could claim patent on the design of a power outlet and slap their logo on it this would make sense. As it stands, this shows a socket and a face with the implication that... you know what? I give up.

CuriousPencil
Activity Score 4225
Copywriter
CUTIEPIE's picture

No, dont!!! what if... (Lets give a positive meaning to this!!!) what if the pretty panda face made you think you'd be stabbing it in the eye so you wouldnt use the socket so much?!! So, for every panda socket you dont "stab" is an actual panda (or whatever) you save by saving energy?! ...I dont know am just mumbling around, did any one got what i was trying to say????....

CUTIEPIE
Activity Score 347
Guest's picture

"Shows partnering and that's that" it's all it had to do, and does, therefore a good simple clear ad.

Guest
Guest's picture

Cool visual to combine the two companies. I really like it and having to bear some of these comments has been painful - I won't panda to the silly comments...

Guest
adrick's picture

Need to keep audience/target people in mind.

adrick
Activity Score 159
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