Description
Print advertisement created by Ogilvy, Ukraine for WWF, within the category: Public Interest, NGO.
When you leave the light on, you're not the only one who pays.
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
beautifull work
Spark of creativity | http://www.felket.blogspot.com
what does keeping the lights on have to do with running elephants?
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time

Nice....6/10

nice but makes no sence
come on guys its great piece " save power.. save tree"
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www.heshamsamir.com
Clever and new approach, i like it !

good ad, excellent copy.
art is good, but this dont show light killing elefants, and another question: i can never get lights on?

great copy. Strong idea. Good art. Weak photo.

i like the logo placement. :))))

Nice