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Drought

Agency Network: 
Published/Aired: 
March 2010
WWF:  Drought
WWF Print Ad -  Drought

Description

Print advertisement created by FCB, Cambodia for WWF, within the category: Public Interest, NGO.

Caption

Turn off the lights. Help turn off the problem. March 27, 8:30pm

Advertising Agency: Draft FCB, Toronto, Canada
Chief Creative Officer: Robin Heisey
Creative Directors: Joe Piccolo, Chris Taciuk
Art Director: Dan Cantelon
Copywriter: Ryan Grosman
Photographer: Philip Rostron
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Highest Rated

art.vs.commerce's picture

I like the idea of using 'bar lights' and I think the line is great. I just think that the message inside the lights needs more thought.

art.vs.commerce
Activity Score 566
Art Director
xcreativity's picture

not impressive

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Shawali's picture

Is there a real connection between electrical lights and droughts?

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

silvi's picture

Yes, there is. You should know about that.

silvi
Activity Score 4172
Copywriter
art.vs.commerce's picture

I like the idea of using 'bar lights' and I think the line is great. I just think that the message inside the lights needs more thought.

art.vs.commerce
Activity Score 566
Art Director
Geimima's picture

im sure you could do better

Geimima
Activity Score 824
Art Director at Trimedia Imaji |

life is a playground

Hydrogen's picture

no its impressive

Hydrogen
Activity Score 86
Other at none |

hydrogen

Hydrogen's picture

no its impressive

Hydrogen
Activity Score 86
Other at none |

hydrogen

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