Description
Print advertisement created by Ogilvy, Ukraine for WWF, within the category: Public Interest, NGO.
Caption
Give up power for one hour, Earth Hour.
Advertising Agency: Ogilvy Group, Kiev, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sasha Doroguntsova
Account: Oksana Sapiga
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sasha Doroguntsova
Account: Oksana Sapiga
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May 16, 2010 - 23:37Luis Maram
Interesting. Specially the street marketing. It always have good results breaking the schemes about the normal size of the things.
Marketing Director |
Luis Maram
http://blog.luismaram.com
May 17, 2010 - 21:14mike11
So sick WWF stuff. Give up power for one hour ... and you might save the amount of energy it took to print these ads. All of their ads seem to fall under one or more of these 3 categories: Over-the-top, way too preachy, or just plain trite. So over them.
Art Director at The Creative Circus, Atlanta, GA
Jun 14, 2010 - 14:28emd2k3
Amen. They certainly expend a TON of energy to preach to me about my energy use.
Art Director at GSW Worldwide
May 27, 2010 - 6:25Guest
@mike11 : Over you man.
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