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Crossword, Whale

Campaign
Agency Network: 
Published/Aired: 
February 2010
WWF:  Crossword, Whale

Description

Print advertisement created by DDB, Hong Kong for WWF, within the category: Public Interest, NGO.

Caption

They are looking to you for the answers.
Help them by supporting the WWF marine conservation programme. To make a donation, call 2526 1011 or go to: wwf.org.hk

Advertising Agency: DDB Hong Kong
Executive Creative Director: Jeffry Gamble
Creative Directors: O Poon
Art Director: O Poon
Copywriter: Paul Chan
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Highest Rated

tirthomitro's picture

doesn't suit the otherwise immaculate
portfolio of WWF... somehow I
hav seen much better before!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

xcreativity's picture

poor set of ads to be honest

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

LeeHarvey's picture

I totally agree. Can hardly believe it's DDB-work...

LeeHarvey
Activity Score 3045
Creative Director
brandingworthspreading's picture

I think it is a very good approach. People are always spending hours answering those crosswords. They are able to find the answers. Animals don't have any answers because they are not even able to ask the questions. It is beautiful.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

Roger Keynes's picture

Wouldn't be "inspired" by the 'O's and X's' WWF campaign that Silvered at Cannes 09, would it?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

tirthomitro's picture

doesn't suit the otherwise immaculate
portfolio of WWF... somehow I
hav seen much better before!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ACreativeSpirit's picture

weak and cannot compare to the rest of WWF work, thinking this might not have run

ACreativeSpirit
Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

Dzsoi's picture

Poor copywriter, they've forced him to create a headline that fits to this visual. He did everything he could. 10/10 for him. 2/10 for the ad.

Dzsoi
Activity Score 8611
Copywriter
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