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Candice

Campaign
Agency Network: 
Published/Aired: 
May 2008
WWF:  Candice

Description

Print advertisement created by Ogilvy, South Africa for WWF, within the category: Public Interest, NGO.

Caption

Candice Serfontein saves the planet, by shopping with reusable bags.
Be the hero.

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Jennifer Macfarlane
Copywriter: Cuanan Cronwright
Illustrator: Still Images
Photographer: Misha Taylor
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Highest Rated

Grrrr's picture

by shopping with reusable bags and by driving an environmental-friendly car...

Grrrr
Activity Score 1961
Illustrator
caloca's picture

Did she get rear ended? (That is NOT "what SHE said!!!!")

caloca
Activity Score 276
Other
Grrrr's picture

by shopping with reusable bags and by driving an environmental-friendly car...

Grrrr
Activity Score 1961
Illustrator
mishkaa's picture

wow!! simple n new idea to get the age-old message across....

simplicity lies in its brilliance:)!

mishkaa
Activity Score 296
BOOBJOB LOOBCANNON's picture

Yeah, these are all class. I like them a lot.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

XL's picture

Top shelf campaign. Great insight and very nice, very simple executions. I would, however, think about adjusting the lines to make them a bit more "comic book-y" - as was mentioned in another post.

XL
Activity Score 214
yun siang orangutan's picture

Yawwwwwwwwwwn.

yun siang orangutan
Activity Score 298
Singapore
MCP's picture

Crap. Overexaggeration of a crap idea.

MCP
Activity Score 231
Copywriter
chederico's picture

Funny we had the same idea here but adapted to a campaign whose goal was to tell people to be "cleaner" citizen in the streets of our city (Lyon, France). We actually also used Superman too but my favorite one was a visual with the picture of hand wide open with the title "The Fantastic Five". The Fantastic Five were actually the five fingers every super citizen has and can use to throw their waste in the trash and not to leave them on the streets...

chederico
Activity Score 40
copy writer
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