Description
Print advertisement created by Germaine, Belgium for WWF, within the category: Public Interest, NGO.
Consuming the Earth is consuming our future.
Creative Director: André Plaisier
Art Directors: Alexis Bellavoine, Jeroen Goossens
Copywriter: Pieter Claeys
Photographer: Kurt Stallaert
Retouching: Edwin Veer
Actually, I find this distasteful!
~~this paranoid survived!~~
wow, refreshing
Way over the top.
I hope this kid will spoil at least one christmas for his parents giving away the picture.
Jonathan Swift lives!
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No, I am not a media buyer.
meine fresse, das ist doch nicht euer ernst?!
I suppose it's somewhat provocative. But what the hell is it trying to say? Don't consume anything? Weird message. But that's not the creatives' fault.
In dutch, the copy says 'overconsuming the earth,....' ;-)
That's strange. Because while you can overconsume the Earth, I suppose, you can't overconsume a child. Since you should be consuming children in the first place.
This kid will suffer serious street credibility in the near future...
There are big pictures and then there are stupid pictures. Some stuff which hasnt been done before, hasnt been done before for a good reason.
This ad speaks to me and says, "As global warming continues to make the planet more unstable, we will outstrip our supply of cattle, pigs, chickens and pandas for human consumption and will turn to our own offspring to satisfy our craving for lightly roasted meat with a hint of citrus glaze."
On the other hand, it also makes me think I should feed my children more genetically modified hormone injected grain to make sure they have enough meat on their bones when I have them for dinner.
it's probably better in its original language, but 'for a living planet' is a little boring as a tag. overall though, i like this. not the biggest idea, but definitely memorable.
Anybody who says they like this should stop eating anything on this earth immediately. It's such a lame sentiment. It's for the intellectually lazy.
Complètement CON....en plus ça doit plaire as tous les CON'S de pédophiles en Belgique. 0 sur 10!!!!!!
:Horrible!!!!
Horrible....
cannes grand prix!!!!!!!!!!!!!!!!!!!!!!
That is well disturbing...hate it
STUFFING THE BABY LIKE A PIG WAS GREAT, HOPE THE MOTHER WHO HAS A CHILD LIKE THIS IS NOT OFFENDED
i think if they were to change the text then it would make sense.
i like the visual.i think it would make an awsome PETA champaign
concerned about the future? plant more grain, drill for more oil. The ad would be blasted if the kid was replaced with something expendable like a dog or a pig.
mn
hehehehehehheeh,,,,,,ang cute na man ng beby......
Utter crap. If the people at the WWF knew half of the shit that was produced in their name they'd have a heart attack. I am going out to buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now. It's the only sensible response to work of such utter stupidity.
"If the people at the WWF knew"
If they knew, i think they support it, I mean, when you fight for a cause you expect people to do their part by their will...
Go ahead, "buy a large-engined gas guzzling vehicle, a bag of coal and sixteen big macs right now", but don't expect the earth to get worse with that. Many peaple comit suicide this days, but the're just 'colateral damage' and some apears on the News, but that's all, nobody cares!!
We can do our part doing real or FAKE protests ADs, what matters is the message.
Hell yeah!!
I bet people at the WWF celebrates this kind of attitude!
Hell yeah!!
it is hard hitting, original and answers the brief yep cool
Here's a dead baby. Where's my award?
LOL. But heck, the baby's not even dead. No award for you!
btw, I get the reference to the wonderful Fishlock and Brown ad for AWARD some years ago. I even remember the first line of the copy, because that was 'almost' as good as the headline..."This year AWARD will be giving a lot less to charity." But in those days of course, even those guys toned down 'baby' to 'dog'.
hate this
Hey WWF, you DO need a new PR team, RIGHT NOW!
By the way, if you think this is untasteful, check this out: http://ow.ly/nO0S
This is offensive
Humans are lowered to the level of animals, and as you eat your holiday turkey there is no difference in eating your own children. Now that you have the image of eating your child - please give us money.
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