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55 minutes

Campaign
Agency Network: 
Published/Aired: 
March 2009
WWF:  55 minutes

Description

Print advertisement created by FCB, Canada for WWF, within the category: Public Interest, NGO.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Joe Piccolo
Art Director: Joe Piccolo
Copywriter: Chris Taciuk
Additional credits: Jennifer Nagle, Jeremy Marten, Jessie Sweeney, Victor Carvalho
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Highest Rated

CopywriterInTraining's picture

Hey "guest" stop criticizing, well, anything. The copy is great throughout the campaign. It's a copy driven ad, sorry to the art directors who got their feelings hurt because you weren't needed on this particular project. The concept is very clear. And if you are going to use God's name in vain, at least properly capitalize it.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
theanc's picture
theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

TRICKY's picture

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"just commenting to gather points i love free drinks"
http://adsoftheworld.com/forum/dungeon/truly_from_the_heart

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

Oh god, another compliment about the copy.

This concept is unclear. What is it, an inside joke about premature ejaculation? Starting to feel sorry for the ladies of Toronto.

Guest
CopywriterInTraining's picture

Hey "guest" stop criticizing, well, anything. The copy is great throughout the campaign. It's a copy driven ad, sorry to the art directors who got their feelings hurt because you weren't needed on this particular project. The concept is very clear. And if you are going to use God's name in vain, at least properly capitalize it.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
corndogfuneral's picture

Sex ads about premature ejaculation. Great for saving the world right?

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

I can spot numerous redundant words in this headline. The copy isn't so good.

If the concept is clear to you, could you please explain it to the rest of us mere mortals?

Maybe it's about jerking-off, something a lot of Canadian guys would be experts on I'm sure.

Guest
sebascmb's picture

i think the whole campaign is just great, nices copies

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
NastyJester's picture

Really like this campaign, and the headlines are definitely not too long. That's a typical Art Director/Designer response. They're interesting enough for people to read them. Yes, you could lose a few words here and there and convey the same message, but you'd lose the overall tone of the campaign, which (regardless of what you think of the individual ads - some of which I subjectively prefer over others) is consistent throughout.

Good, light-hearted copy, which is rare on environmental ads.

NastyJester
Activity Score 740
Copywriter
Guest's picture

"Yes, you could lose a few words here and there and convey the same message"

So why didn't you?

Guest
NastyJester's picture

Because you'd lose the tone. Like I said in the second part of that sentence. Guess you've actually proved your point then... some people really do turn off after the first couple of words. Well done for getting so far.

NastyJester
Activity Score 740
Copywriter
Wordnerd's picture

honestly, i don't get the line. is this suggesting sex? cause if it does, it's kind of lame

Wordnerd
Activity Score 6692
Copywriter
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