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Shrill's picture

Your a jerk, u know that!

That is one brilliant ad.

Shrill
Drayton's picture

Wrinkled

Drayton
whitespace's picture

Could use a good hot iron.

whitespace
Activity Score 1953
Creative Director
Shrill's picture

Your a jerk, u know that!

That is one brilliant ad.

Shrill
Conceptual-eyes's picture

wrinkleful

Conceptual-eyes
Activity Score 1475
Copywriter
Mtl Dave's picture

I think this Dove campain was great. Very different and new for that kind of product. I'm so tired of seing beautifull face and product shot in those ads.

Mtl Dave
Activity Score 274
Other
Jimbo's picture

The vote thing doesn't work for me. Too contrived and forced. Keep it Zen, yo!

Jimbo
braindrain's picture

I can't get over the fact that the Real Beauty campaign is for beauty products. On one hand, you tell women that they're beautiful no matter how they look, but then you try to sell them cellulite cream. It seems to be somewhat contradictory.

braindrain
Activity Score 240
Copywriter
deeplydippy's picture

True. True.

deeplydippy
whitespace's picture

Maybe they mean to say that after using the cellulite cream, you will not change physically at all, but you're really beautiful cos you used it. Something like that.

whitespace
Activity Score 1953
Creative Director
Guest's picture

for me the message is that you are beautiful no matter what, and because you are beautiful, its important to take care of yourself... those products aren't going to make you better or adhere to someone else's ideal of beauty, they are going to highlight your own skindeep beauty, not create an artificial one

Guest
velle's picture

yeah, when you think about it that way, it's contradictory.
i think this entire campaign is saying, well, there's more than one way to look at beautiful - there's your inner beauty, so dont forget to celebrate that. then in small type, they say, but hey, here's a product that can help make you beautiful on the outside, too - not that that should matter too much
and then in even smaller type, actually it matters to us, we want you to buy as many products as possible so we can profit from it, but we cant say all this can we - it's supposed to be about YOU.
hahaha.
just business.

velle
Activity Score 1550
Copywriter
dmc's picture

I think that it make's one really think about what matters, how and what we think about ourselves and others. I like it.

dmc
Activity Score 4
Art Director |

Efficiency is doing things right. Effectiveness is doing the right thing. Be both!

nikki's picture

i think it's a bold campaign, i like it.

nikki
illwhoopyou's picture

I love the idea! is bold and is original! Excellent!

illwhoopyou
pallavi's picture

"thinking out of box...." this what it should be called. Its a bold step n revolutionary. grtttt job brits

pallavi
Guest's picture

the woman is in her 90s you know...

Guest
Guest's picture

I BELIEVE THAT DOVE HAS AN GOOD ASPECT OF WHAT THEY ARE TRYING TO CONVEY BEAUTY IN NOT HOW MUCH ARTIFICIAL MAKE-UP OR ETC. ITS ABOUT BEING NATURAL AND JUST BECAUSE YOUR BEAUTY ISN'T SOMEONE ELSE'S BEAUTY DOESN'T MEAN THAT YOU ARE NOT BEAUTIFUL......

Guest
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