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Published/Aired: 
January 2010
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Wrigley’s / Juicy Fruit:  Shark

Description

Wrigley’s wanted to position Juicy Fruit as a gum packed full of delicious juicy flavour. Solution: To highlight this 'Juicier Chew' benefit DDB Sydney showed various animals and cannibals choosing to chew Juicy Fruit over their usual diet.

Print advertisement created by DDB, Australia for Wrigley’s, within the category: Confectionery, Snacks.

Caption

There is a much juicier chew

Advertising Agency: DDB Sydney, Australia
Photographer: Jeremy Park
Executive Creative Director: Matt Eastwood
Creative Director: Mark Harricks
Art Director: Simon Johnson
Copywriter: Charlie Cook
Producer: Corina Slack
Agency Producer: Bryson Holt
Typographers: Jay Young, Erwin Santoso
3D: Cream
Retoucher: Cream
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alexander_bickov's picture

Nice. Love it

alexander_bickov
Activity Score 3281
anHiiieeta's picture

woaaaaahwooo

anHiiieeta
Activity Score 328
Art Director
beingofageoldgrace's picture

sharks cant chew

beingofageoldgrace
Activity Score 353
Don Rapper's picture

that is one stupid comment

Don Rapper
Activity Score 223
raghavendra's picture

this series has the resemblance of - the really sour series from India

raghavendra
Activity Score 232
Copywriter
smartar's picture

I dont think I've ever seen this way of advertising chewing gum. Great!

smartar
Activity Score 54
Art Director at diluvia
bullzeye's picture

awesome

bullzeye
Activity Score 252
salamandos's picture

winner..

salamandos
Activity Score 1947
Art Director
salamandos's picture

winner..

salamandos
Activity Score 1947
Art Director
sold's picture

good campaign.
just one question: who is the target? juries?

sold
Activity Score 3379
Copywriter
shortafella's picture

what is so brilliant about this? it's pretty much average

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

silvi's picture

This one is funny, but i still don´t get the idea.

silvi
Activity Score 4170
Copywriter
ricklongo's picture

The idea is that the shark has found something better tha human flesh to chew on: gum.

This one works, I think, unlike the dinosaur version.

ricklongo
Activity Score 1244
rehpani's picture

Silvi la idea es la siguiente

Para un tiburón es jugoso comerse una persona
Para un caníbal es jugosos comerse un turista
Para un dinosaurio es jugoso comerse a una persona

entonces al decir jugoso significa "rico" "saboroso" ect.

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Punch's picture

Si, pero el mensaje va más allá de lo que comentas. La bajada, y no la traducción del concepto, te dice "EXISTE HAY ALGO MUCHO MAS JUGOSO/SABROSO QUE CUALQUIER COSA", las tres imágenes terminan de rematar la idea.

De hecho, si te vas por la interpretación lineal, le estarias hablando al tiburón, al dinosaurio y al canibal que mejor que comerse un humano jugoso está la opción del Juice Fruit (la goma de mascar). Pero tampoco nos cerremos, me parece que el concepto está chévere y la licencia visual está simpática.

Punch
Activity Score 612
Creative Director |

"no silencies lo que no sabes expresar".

ginho's picture

Really nice image! Cream has done a great retouch and 3D job on this one!
Go to my blog to se listing of other great retouch and CGI studios. Cream is there!

http://artbuyersbible.blogspot.com/

ginho
Activity Score 10
Drummond's picture

This is about the 5th scam campaign this writer has done.

And it's unbelievably bad.

Drummond
Activity Score 6
art.vs.commerce's picture

this one is the strongest

art.vs.commerce
Activity Score 566
Art Director
thedesignaddict's picture

I like this ad, but not the other two. I think it's because this ad takes place in the 'real world' that I know, thus I can make a legitimate emotional connection. The other two ads are in some fantasy world, which makes the proposition seems much more forced. If you brought them back to reality, they would have been better I think. (Alligator, Grizzly Bear, etc...)

thedesignaddict
Activity Score 5403
Art Director at Freelance
WillyLatasa's picture

Like it for the target!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

sneakyhands's picture

didn't get the 'juicy' connection. also, the great white makes me think of an old cinnaburst concept from the 90s. my $0.02

sneakyhands
Activity Score 1857
Copywriter
bknowlden's picture

My favorite of the campaign.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

rainvalen's picture

love it

rainvalen
Activity Score 23
Art Director at Korea
xianglinashley's picture

only this works somehow

xianglinashley
Activity Score 17
Temasek Polytechnic, Design School
rolling.stone's picture

very funny

best of the bunch

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

hufflepoff's picture

grows on me

hufflepoff
Activity Score 430
Art Director at shwing
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