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Wrigley field

Published/Aired: 
January 2007
 Wrigley field
 Wrigley field

Description

Caption

If everyone in Chicago washed their laundry in cold water for just one day, the energy savings could be 1.9 million kWh. Enough to power the lights for an extra-inning game at Wrigley Field lasting two months. Save loads of energy. Tide Coldwater.

Advertising Agency: Saatchi, New York, USA
Executive Creative Directors: Tony Granger, Jan Jacobs, Leo Premutico
Art Director: Mark Voehringer
Copywriter: Jake Benjamin
Designer: Kevin Li
Art Producer: Alli Taylor
CGI Animation: Saddington Baynes
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popdistortion's picture

Love the art direction. Idea is so so.

popdistortion
Activity Score 1592
Desi's picture

The idea is in the execution.

Desi
Activity Score 1042
kalpesh78's picture

love the execution. love the idea. pretty fresh if you ask me.
great.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

bknowlden's picture

And for this category? This is great work.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

addyhoch10's picture

agree with brandon, for this category it's really great stuff

addyhoch10
Activity Score 2592
Art Director
weighter's picture

The art direction... the product... the dividend

great execution.

Wow, I'm going to save a whole lot of energy this year by using this product!

weighter
Activity Score 744
Art Director
squirrely's picture

Writing is a bit clunky.

squirrely
Activity Score 316
Graphic Designer
act's picture

nice.

act
Activity Score 535
Art Director
jennywhx's picture

nice concept, art direction is nice also, a bit like those old construction plan. but the text written perhaps could be more interesting way.
but at least, i like how they visualise the idea of one by one, build something big.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

PeteHH's picture

A lot to read, nonetheless pretty awesome.

PeteHH
Activity Score 202
Copywriter
Creativepepper06's picture

Mark Voehringer. the art is too good.

cheers

Creativepepper06
Activity Score 8
Art Director
the_ashlands's picture

i disagree with all these "copy is so so" comments. i feel its short and still manages to get a great deal of info across. plus the tag 'save loads of energy' is outstanding!!

needless to say the art direction in this one is great..my only complaint would be that its out of scale.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

slim's picture

Art directions great. Copy is solid. But let's face it, the idea is nothing more than another of those 'lets build something out of the product' ideas. So, for me, it's all a bit of a beautiful, expensive wank.

Having said that, I'm sure the big names associated with it won't hurt its chances come award season.

slim
Activity Score 1047
Copywriter
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