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We're animals, 4

Campaign
Agency Network: 
Published/Aired: 
January 2010
Wrangler:  We're animals, 4

Description

Film editor Yannis Rachid

Print advertisement created by Fred & Farid, Belgium for Wrangler, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France

Executive Creative Director: Fred & Farid

Photographer: Jeff Burton

Photographer Assistant: Rob Hamada

Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi

Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Art Buyer: Marie Moulin
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ww.ww's picture

Fred: Yo Farid, we won a grand prix for Wrangler
Farid: No shit? They must've been drunk. Actually no, we're pretty damn awesome
Fred: I agree.

1 year later

Fred: Yo Farid, new brief came in for Wrangler!
Farid: Awesome. Light up that joint and let's get cracking.

ww.ww
Activity Score 15
Art Director
ivan's picture

The best rock was created that way too! ;)

ivan
Creative Director at Ads of the World
brandingworthspreading's picture

jajajajajaja!!! I loved your comment!

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

FullyFlared's picture

...so were some of the greatest campaigns...but this time...bad weed, i guess

FullyFlared
Activity Score 2
Jakarta Jack's picture

Rubbish.

Jakarta Jack
sold's picture

cannes gp 2009 was the worst ever
this work should never be awarded, not even shortlisted

sold
Activity Score 3379
Copywriter
Madeinmelmac's picture

...a second campain of the same crap?...who gives a cannes gp to tha last wranglers campain? a f*ckin monkey? this work should never be awarded...

Madeinmelmac
Activity Score 116
Copywriter
mrckais's picture

yep. i wonder what would happened if you were looking for a job with this on your book, i guess you would never find a job

mrckais
Activity Score 417
Art Director |

mrckais

wert's picture

ww.ww comment is the best comment ever hahaha.

wert
Activity Score 77
Work
mpared's picture

and yet again even more crap ... i think their new campaign should be we are crap :-)

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

lucdesaulniers's picture

Amen to that one.

lucdesaulniers
Activity Score 1145
silvi's picture

I prefeer Wrangler style, than Diesel style... a thousand times!

silvi
Activity Score 4172
Copywriter
Jakarta Jack's picture

You're wrong. Diesel has been very innovative for many years while Wrangler has now been proven to be a one-off. And the agency a one trick pony.

Jakarta Jack
loulou's picture

Diesel "be stupid" last week / Wrangler "stop thinking" months ago! (copy/paste) what an innovation for Diesel!

loulou
Activity Score 40
Jakarta Jack's picture

10 years ago Wrangler still had cowboys in their ads while Diesel was turning the world into a fun society for each and everyone. Diesel keeps perfectly on track with Be Stupid. Fred & Farid are copying Diesel's strategy but make their ads cool instead of silly. Still, Diesel was first with this strategy.

Jakarta Jack
loulou's picture

Me too!!

loulou
Activity Score 40
art.vs.commerce's picture

...boring

art.vs.commerce
Activity Score 566
Art Director
Whitefang's picture

it's shit, another grand prix beckons.

Whitefang
Activity Score 509
kripaakar's picture

seriously how was this able to clear.... this campaign is just killing the brand

kripaakar
Activity Score 522
Administrative
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