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We're animals, 2

Campaign
Agency Network: 
Published/Aired: 
January 2010
Wrangler:  We're animals, 2

Description

Film editor Yannis Rachid

Print advertisement created by Fred & Farid, Belgium for Wrangler, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France

Executive Creative Director: Fred & Farid

Photographer: Jeff Burton

Photographer Assistant: Rob Hamada

Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi

Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,

Art Buyer: Marie Moulin
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sirvan's picture

I would love for someone to explain the whole "we are animals" Wrangler thing to me. Please? Pretty please?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Kateter's picture

check this crap: http://www.youtube.com/user/canneslions#p/search/0/kQhxpRlXPU4

and this:
"It is a very emotional campaign, you can see how it can go into all kinds of areas," added Lubars. "The theme is we are animals, a very primal, sexual approach. Before the brand was about middle-aged cowboy jeans from America. Now it takes a whole different look overnight."

from the jury president himself.

it'll make you never ever enter anything in Cannes again

Kateter
Activity Score 2029
Copywriter
sirvan's picture

I watched that video... and I think I'm going to puke.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

fadirahhal's picture

totally...nothing

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
sold's picture

yes, cannes just lost the image of good criterious...
agree with last line of Kateter

sold
Activity Score 3379
Copywriter
anHiiieeta's picture

animals dont smoke

anHiiieeta
Activity Score 328
Art Director
mikeelrapido's picture

awsome copy!

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145
silvi's picture

There´s something dark and disturbing but very sensual in this ads. I like the campaign.

silvi
Activity Score 4172
Copywriter
kripaakar's picture

how come these kind of stuff is here

kripaakar
Activity Score 522
Administrative
cop's picture

lovely shots!!!

cop
Activity Score 18
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