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We are animals, 4

Campaign
Agency Network: 
Published/Aired: 
August 2008
Wrangler:  We are animals, 4

Description

Art Director / Copywriters: Julie Louison, Perinne Durand:

Print advertisement created by FFL, France for Wrangler, within the category: Fashion.

Advertising Agency: FFL Paris, France

Executive Creative Directors:

Agency Supervisors: , Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi

Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes

Art Buyers: Camille Guerrier, Charlotte Delobelle

Media Strategy and Buying: FFL Media, Pascal Crifo
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john doe's picture

we are roadkills

john doe
Activity Score 1571
Art Director
kurtberengeiger's picture

Correction. Armadillos.

kurtberengeiger
Activity Score 7330
Copywriter
stafroo's picture

black mind kill themself

stafroo
Activity Score 32
Creative Director at creative director |

sam

AnubisibunA's picture

so since she's topless and barefoot w/pants(jeans).... this means animals wear animal pants(jeans)? haha

AnubisibunA
Activity Score 36
Other at Marketing Web Developer
SandMan69's picture

These could have been sooooo good, yet they come across all crap and what-have-you.

Execution killed the idea....similar to the way video killed the radio store.

"stay low, move fast"

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

rave's picture

.................I like the logo.....................I like only the logo......................I think the campaign looks nice only because of the logo of the brand. You guys just hide the logo with your hand and then see the campaign. One little suggestion: Pls don't send this for awards!!!!!!

rave
Activity Score 51
art director
Guest's picture

i know you are surprised. i am too. Its won a grand prix. A cannes GRANDPRIX

Guest
ad_junkie's picture

awful

ad_junkie
Activity Score 2874
South Africa
alvinpck's picture
alvinpck
Activity Score 1463
Art Director
Jahongir's picture

I thing that i dont get the idea!

Jahongir
Activity Score 44
Manager of marketing
Goblin's picture

I don't know but for Wrangler this is very good ad. I mean, it's jeans. target group not above 23,24....
I really can't judge because i didn't see a brief. Photography, nice.specially because these two lines on the road which lead your focus on a girl.

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

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kurtberengeiger's picture

Do you mean to say that no one above 23, 24 buys jeans or that no one older than that would buy Wranglers? ;)

kurtberengeiger
Activity Score 7330
Copywriter
Goblin's picture

heheheh interesting question....a little bit from both :)
I hope you understand my point...
jeans ads....what else expect from them. Thanks god it isnt some old western visual :D:D:D:D:D

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Goblin
Activity Score 412
Creative Director at I TO NIJE SVE! |

________

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folavril's picture

I was pleasantly surprised when I saw this billboard in Shoreditch in London. I thought, finally art has made it into advertising! This is so different! As a fine art photographer and creative researcher for commercials I really appreciate this. Who cares what the brief was? Who cares about all the misspelt and not at all constructive comments posted here? And what is this website anyway? They didn't even bother mentioning the photographer in the credits. It's ridiculous and very, very sad.

folavril
Activity Score 6
London
mark09's picture

Shame on you, David Lubars!!!

mark09
Activity Score 90
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