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We are animals

Agency Network: 
Published/Aired: 
December 2009
Wrangler:  We are animals
Wrangler Print Ad -  We are animals

Description

Print advertisement created by Fred & Farid, France for Wrangler, within the category: Fashion.

Advertising Agency: Fred & Farid, Paris, France
Creative Directors: Fred & Farid
Copywriters: Juliette Lavoix
Art Directors: Juliette Lavoix
Photographer: Ryan Mc Ginley
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Highest Rated

Muhammad Imran's picture

When you wear jeans you can be rough like an animals, thats the whole idea for sure, simple!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

sirvan's picture

I still don't understand how this campaign won anything. Am I missing something? It just seems like a fashion-y photo technique, with people acting like sexy animals. What does animals have to do with anything? What does this have to do with jeans? Is this a European thing?

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

ivan's picture

I for one love this campaign. It reminds me at core we are all primates, mammals, vertebrates. This fact defines us at a very basic level. Not sure where this is going, but it's a compelling thought.

ivan
Creative Director at Ads of the World
sirvan's picture

Don't get me wrong. I don't hate it. In fact, for fashion advertising, it's not bad. I agree w/ others that the models are well-handled, the lighting's good, and overall it's refreshing; especially for run-of-the-mill jeans. But it just seems like there's a bigger idea here that they're leaning towards…. which ends up not making much sense. To be precise, I really don't get the connection between "wrangler" and "animals".

Is it "bad"? No. …but I'm really struggling with the consensus that this is "brilliant".

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

misterpanda's picture

a agree with all u r saying!

misterpanda
Activity Score 282
Art Director at BBDO
ivan's picture

I agree too.

ivan
Creative Director at Ads of the World
bubblestheclownfish's picture

"Wrangler - the official jean of people that run around shirtless and drink from muddy streams."

I'd like to shoot a muddy stream all over this campaign.

Sirvan - your post and tagline are ironic ;-D

bubblestheclownfish
Activity Score 614
Creative Director
sirvan's picture

Lol… my sig is actually an inside joke with someone else who posts here. Probably time to change it, though ;)

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

silvi's picture

Only thing i like is models attitude

silvi
Activity Score 4172
Copywriter
misterpanda's picture

come on guys, look out the noise in the shot!

misterpanda
Activity Score 282
Art Director at BBDO
kylestebbins's picture

love it love it love it.

kylestebbins
Activity Score 77
Videographer at Roundscapes, LLC
visualsurgeon's picture

Didn't ADs & photographer touch up that picture?

visualsurgeon
Activity Score 86
Art Director
mycidea's picture

This brand often use "animal man" in their ad and win. Maybe this kind of thing being a signature of this brand. their fans for it.

mycidea
Activity Score 90
Bino_Rocha's picture

No Wonder Levi's beats the hell out of Wrangler.

Bino_Rocha
Activity Score 32
Muhammad Imran's picture

When you wear jeans you can be rough like an animals, thats the whole idea for sure, simple!

Muhammad Imran
Activity Score 616
Art Director at Orbit Advertising |

www.praxisadvertising.com

mgriff21's picture

We might be animals, but this is a BAD ad ..

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

julian84's picture

i actually agree in the fact that there's no connection with the brand and the concept, for me wearing jeans is something more urban rather than wild or whatever connection there could be with that concept.

julian84
Activity Score 102
Art Director at Freelancer
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