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Stunt, 1

Campaign
Agency Network: 
Published/Aired: 
May 2012
Like
43
Views
9586
Wrangler:  Stunt, 1

Description

Print advertisement created by Fred & Farid, France for Wrangler, within the category: Fashion.

Caption

We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Directors / Copywriters / Art Directors: Fred Raillard, Farid Mokart
Agency's supervisor: Rasjida Bouharrak
Production company: Gorgeous London
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Highest Rated

Hadrons's picture

I think this campaign & the slogan just won the Super Stupid Award.

What kind of message the agency is trying to deliver ?

What is the desired effect? - suicide jump? hurting yourself? dragging your parents to your funeral?

Indulging mass 'Lemming' jump?

If you convince your audience are animals - why not use a cage, or a leash?

Why would anyone spend money for Animal's clothes?

I have plenty more, but I think I made a case so F&F can go to the Vet. now, and get fixed.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture

I think this campaign & the slogan just won the Super Stupid Award.

What kind of message the agency is trying to deliver ?

What is the desired effect? - suicide jump? hurting yourself? dragging your parents to your funeral?

Indulging mass 'Lemming' jump?

If you convince your audience are animals - why not use a cage, or a leash?

Why would anyone spend money for Animal's clothes?

I have plenty more, but I think I made a case so F&F can go to the Vet. now, and get fixed.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

This is a campaign that has been going on for some time, very polarizing. Personally I like it, although these executions add nothing new to the campaign, actually there was a guy smashing the window in the last burst if i'm not mistaken.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

Just for idle curiosity what do you like about it?

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture

It is provocative and has insight. The tagline "we are animals" suggests going back to evolution's starting block along with Wrangler of course. The target group who would, if they could, reset the universe every day can associate with something as final as this.

Also, let's not forget we are talking about a business sector which has given us popes kissing imams or calls to explore your inner stupidity, so the criteria for judging them are different.

Temple
Activity Score 11341
Creative Director
Hadrons's picture

An interesting view. Thank you for sharing it with me.
As for the criteria for judging, I will raise the bar.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thelionaspirant's picture

@Hadron, Although I am totally not a fan of this campaign and it was an absolutely undeserving Grand Prix winner at Cannes 2009 but the arguments put forth by you are just as stupid as the campaign.

Translating the campaign thought literally into visuals (as you suggested: why not use a cage, or a leash?) or saying things like “Why would anyone spend money for Animal's clothes?” is just downright stupid.

BTW, it’s idle and not idol. Just an idle observation.

thelionaspirant
Activity Score 143
Copywriter
Hadrons's picture

Thanks for the correction.
English is my forth acquired language, still learning the ropes.

As for your comments - you obviously missed the irony and took *my* comments for suggestions.

Please rate the ad, and please try & avoid personal remarks.

This is a professional site.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

thelionaspirant's picture

You’re welcome.
English isn’t my first language either and we all make mistakes, so that’s cool.
If you say something like why not do this why not do that, it does seem as if you are *suggesting* something and I still can’t figure out for the life of me as to how it was an irony.
Have rated the ad and I apologise if I hurt you in any way.
All I said was that your arguments didn’t make any sense, it doesn’t imply that you are stupid.

thelionaspirant
Activity Score 143
Copywriter
Design Central's picture

Good DOP.

Design Central
Activity Score 364
vlads's picture

noooo this is a first idea and and weak concept.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

MindDrift's picture

I'm an animal too.

MindDrift
Activity Score 1168
Graphic Designer
Bull's picture

Good one

Bull
Activity Score 48
Art Director
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