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Stunt, 13

Campaign
Agency Network: 
Published/Aired: 
March 2011
Like
45
Views
10364
Wrangler:  Stunt, 13

Description

Print advertisement created by Fred & Farid, France for Wrangler, within the category: Fashion.

Caption

Wrangler
We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
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Highest Rated

Reality Check's picture

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Reality Check
Activity Score 2549
kleenex's picture

Did they really need to do that many ads!?!?!?!!?!?!?!?!?!

kleenex
Activity Score 58657
Web Designer/Developer
NataliaLima's picture

And they all say the same thing.

NataliaLima
Activity Score 1380
atb2005's picture

12 ads from this campaign posted on here so far; there are a few (or should I say a lot?) more. Are you f-ing serious?? Allegedly these are real stunts performed by real life Hollywood stunt people. Diesel's Stupid campaign can at least elicit a few giggles.

atb2005
Activity Score 13557
daniel_glezmilan's picture

Why not?

daniel_glezmilan
Activity Score 284
Copywriter at http://danielglezmilan.blogspot.com/ |

www.danielglezmilan.blogspot.com

Billoughsby's picture

Reality ads. Wow. That's new.

They should have included a disclaimer stating no narcissistic anorexic 20something pseudos were harmed during the making of these ads.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Ron Burgundy's picture

Lol....classic

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Temple's picture

Continuation of excellent campaign. Tagline, we are animals, among the top-100 ever. One of Fred & Farid's best if not their best ever.

Temple
Activity Score 11341
Creative Director
Prof's picture

The line is a joke.

FF are a joke.

You really think this is any good? A non-concept fashion ad series? Just because wrangler got the most comical grand prix ever given to a brand before?

This ad is just fine for a fashion magazine. full stop. never EVER let this get to an award show.

otherwise ur just making a fool of yourself.

Prof
Activity Score 1449
Copywriter |

Quite really.

Brainsugar's picture

ahahahahahahahahahahahahahahahaha!!!! You are Fred. Or Farid. Nobody else can say what you say.

Brainsugar
Activity Score 1631
Copywriter
abake's picture

I love the entire campaign.
Makes me want to wear wranglers.

abake
Activity Score 1262
RMG Connect Colombia
Reality Check's picture

I've nothing against eccentricity, but outrageousness needs to be doled out in spoonfuls -- and balanced with a clear message -- in order for it to work.

Reality Check
Activity Score 2549
morse's picture

I love the campaign too. It feels fresh and real.

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pomo's picture

First I dint get it and I still have doubts. Do they mean that we act like animals, with all these violence?

Pomo
Activity Score 5
Reality Check's picture

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Reality Check
Activity Score 2549
Jefferson's picture

So animals are meant to be like this?

Jefferson
Activity Score 235
The One Academy
Reality Check's picture

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Reality Check
Activity Score 2549
jackmancer2017's picture

I'm not really sure what to think of this. It definitely makes you look and it does send a strong feeling - but apart from that it's communication is nil.

jackmancer2017
CuriousPencil's picture

Really easy to criticise this campaign, but I think what stands out is that it throws you instantly into one camp or the other - there's not much middle ground between loving and loathing. It's nice to see a pair of jeans actually doing something for a change, not sitting passively on an arse, looking slick and modelly. I think it quirkily works.

CuriousPencil
Activity Score 4225
Copywriter
talkingisfree's picture

This is an amazing campaign, wonderful photos, stunning images. Great concept totally revisited and, as someone said, is not easy to do all this.
Comgrats.

talkingisfree
Activity Score 2712
Art Director
pez's picture

Can you all please explain this "amazing conceptualization"? Because I really don't get the connection between people set on fire or throwing through windows and animals. Thanks.

pez
Activity Score 1804
Creative Director
Reality Check's picture

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Reality Check
Activity Score 2549
pez's picture

Ok, what you say seems to be obvious... The tag line is "we are animals" and the people in the pictures are stunts. I have to say that photography is amazing and we all know that. BUT, everybody is saying that this is an amazing conceptualization, and I really can't find the connection between someone being painted with a spry or someone falling from a window... And I really want to understand it... so please... can anybody tell me what's the amazing conceptualization in these executions?... I'll be satisfied if someone say "nothing to understand, just enjoy it"... because that's what I think all these ads are about.... but I'm getting lost with all these messages about "amazing conceptualization"... so, for the last time... can anybody please explain the connection between these ads and animals?.... Thanks a lot.

pez
Activity Score 1804
Creative Director
CuriousPencil's picture

animalistic behaviour, borderline dangerous, these are active pants, things you 'do shit in', not sit in. That kinda thinking. Don't think it's a revolutionary conceptualisation, just someone fluking a suggestion along the lines of 'you know what, let's take the asses out of jeans and put the assholes back'.

Wouldn't try and read philosophy into the stitching.

CuriousPencil
Activity Score 4225
Copywriter
pez's picture

Ok, that's the first interesting answer I've got. I really like when someone says something about ads and not clichés like "Amazing, great conceptualization, good job, etc." because it's cool to say. Thanks CuriousPencil.

pez
Activity Score 1804
Creative Director
dalf22's picture

so.. you have to wait till the last posted art of this campaign to explain it!!!??

dalf22
Activity Score 10
Colegio San Andrés (Imagen y Admisión)/ Pontificia Universidad Católica del Perú
RG's picture

No animals were harmed during the making of this campaign.

RG
Activity Score 184
Copywriter |

RG

tytpol's picture

Love it!

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

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