Advertisement

Stunt, 11

Campaign
Agency Network: 
Published/Aired: 
March 2011
Wrangler:  Stunt, 11

Description

Print advertisement created by Fred & Farid, France for Wrangler, within the category: Fashion.

Caption

Wrangler
We are animals

Advertising Agency: Fred & Farid, Paris, France
Creative Director: Frederic Raillard
Photographer: Cass Berd
Log in or register to post comments

Highest Rated

James Michael's picture

I think the art direction is beautiful, but the ads seem gratuitous and irrelevant. I'm all for originality, and don't believe that an ad has to be high concept in order to be good, but I really don't see how this is effective marketing. In terms of awards, maybe they'll get awarded for being different, and if they do, it would be nice to know the reason behind the judges' decision. Can anyone tell me why they think this is effective marketing?

James Michael
Activity Score 4
reasonwhy's picture

Do you know something about respect ?

This ad with actual context in Tunisia, Egypt, etc, proves you probably don't ...

reasonwhy
Activity Score 147
Art Director
abake's picture

What d you mean?
There's wars and killing every day in every part of the world... so we shouldn't make ads with explosions and flames? Is that it? I mean, I would find a campaign around people sitting on the roofs of their flooded houses in poor taste right now, but this is a campaign about stunts... what's there to object about that?
I probably don't know anything about respect either then...

abake
Activity Score 1262
RMG Connect Colombia
abake's picture

Great campaign, I really like it!

abake
Activity Score 1262
RMG Connect Colombia
mr.x's picture

This campaign is bad, because no one seems to get it, including me... someone explain....

mr.x
Activity Score 998
Forsbergs Skola
Pedestrian's picture

Well you see, Mr. X., the campaign is about us being animals. So naturally, you set some people on fire and have them crash through office windows. Because that's what animals do.

Pedestrian
Activity Score 492
mr.x's picture

I did not know animals behaved like that, thank you.

mr.x
Activity Score 998
Forsbergs Skola
Reality Check's picture

Wrangler is for the animal IN YOU. And the stunt people are used as an expression of that communication.

Reality Check
Activity Score 2549
Pedestrian's picture

Yeah. But I don't really see the stunt people being an expression of that. For instance, if you show a person biting into a bloody steak. Ripping the meat apart. That might say "We are animals." Or a pack of kids running in a herd, dust kicked up everywhere. Hell....maybe it could even be hang-gliding.

But setting a person on fire doesn't really say "For the animal IN YOU", because animals don't set each other on fire...or anything else shown in these ads. Not that you're defending these guys. I know you're not. But even when you try to apply logic to it (and I appreciate your effort), it still falls short of any kind of message. Stuff like this might have (loosely) worked with Diesel's "Be stupid" campaign. But not for We are Animals.

Pedestrian
Activity Score 492
Brainsugar's picture

By the way, a man on fire will do the same.... except the firemen, but this is their job to face the fire.

Brainsugar
Activity Score 1631
Copywriter
Reality Check's picture

Lacks any fire whatsoever.

Reality Check
Activity Score 2549
Boxey's picture

All style. No substance.

Boxey
Activity Score 8879
Melaleuca In-House
AdBuzzer's picture

eye-catchy but rather empty inside

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

Analytic's picture

I don't get the connection between the jeans and the stunts. What message are they trying to communicate? This seems like the classical campaign designed by creatives but that doesn't help build a brand, nor sell product.

Analytic
Activity Score 3
shahidali's picture

Resembles last campaign on 'Global warming' from diesel. Both r stupid.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

JeffP's picture

WTF, the first and only thing that comes to my mind looking at this.

JeffP
Activity Score 810
Marketing Manager at TomTom
James Michael's picture

I think the art direction is beautiful, but the ads seem gratuitous and irrelevant. I'm all for originality, and don't believe that an ad has to be high concept in order to be good, but I really don't see how this is effective marketing. In terms of awards, maybe they'll get awarded for being different, and if they do, it would be nice to know the reason behind the judges' decision. Can anyone tell me why they think this is effective marketing?

James Michael
Activity Score 4
everartz's picture

well i dont see "we are animals" anywhere.. what i see is a prick from the 21 century doing some stupid stunt that nobody would relate to animals doings! it only proves that human sucks so does this campaign PERIOD

everartz
Activity Score 7613
Art Director |

| everartz |

Manishi's picture

Well its only stunts...nothing else...

Manishi
Activity Score 10
Graphic Designer
Andil's picture

As a few of the comments above, I don't really get it. "We are animals"? - Fine, but the people on fire makes little sense in regards to that.

Andil
Activity Score 102
towned's picture

I agree, animals should be set on fire.

...

towned
Activity Score 10
Art Director
aquaburger's picture

Seems like the art director wanted to do something exciting but they couldn't find a headline to go along with it.

aquaburger
Activity Score 14
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now