Description
Print advertisement created by Leo Burnett, Switzerland for WOZ, within the category: Media.
Have your own opinion. WOZ The weekly newspaper.
Creative Directors: Martin Spillmann, Peter Brönnimann
Art Director: Pablo Schencke
Copywriter: Patrick Suter
Retouching: Patrik Rohner

surprising and memorable. good job!

What's so incredible? bad photoshop, and ordinary concept

"hey dude, I saw something on youtube: http://www.youtube.com/watch?v=jdADSx8JpfI"
"cool man, and it's only posted seven months ago"
"yeah, let's just slap a logo and a line on that "
obama and the pope is ok...
...but merkel?!
don´t you have any celebrities in switzerland?
what about the "is cool man" or a bernhadiner dog?

I think they are good. They give a good use to a known visual effect. Way to go!
I have a question: How can you use the image of Merkel, Obama ou the Pope (etc) on a ad? You pay them? ... is this legal? Tks
Simple ideas are the best !

WTF?

GREAT JOB!!

Nice Job and good artwork!