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nice gaijin's picture

I think I've seen this before, but well done nonetheless.

nice gaijin
Activity Score 815
jobo's picture

this is okay work.

jobo
Activity Score 99
Argentina
everartz's picture

look at this cute babe! they made her face look pathetic! nice copy
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

fractalrene's picture

Good one, nice example of 'taking it literal'.

fractalrene
Activity Score 1504
Copywriter
vurtomatic's picture

Simple and direct.

vurtomatic
Activity Score 364
whitespace's picture

exactly what some smokers are doing... this is enough to make non-smokers (and some smokers) agree, but i don't think this is enough to make them stop.

whitespace
Activity Score 1953
Creative Director
thakiddd's picture

That line is very awkward.

thakiddd
Activity Score 70
Copywriter
darth_darkcape's picture

not awkward... very effective.

darth_darkcape
Activity Score 100
Rajib's picture

Nice...

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

Pauflies's picture

Goooood!!! A bit ironic for a bad "thing"... but well done!
Good copy as well.
http://pauflies.blogspot.com/

Pauflies
Activity Score 205
Art Director at Art director / Road Publicity, Barcelona |

http://pauflies.blogspot.com/
http://pauflies-portfolio.blogspot.com/

devkarthik's picture

looks funny bt nice ad.

- kk

devkarthik
Activity Score 409
adgoddess's picture

You know what does this ad say? It encourages you to smoke actively, because then you inhale less shit. It's like:

- Why don't we leave this stinky restaurant, honey?
- Have you got any fags? I left mine at home.

But fortunately this copy is based on false assumptions, so active smokers like me risk much more.

adgoddess
Activity Score 369
Margaret Gay's picture

The copy is great...but why use a babe? Use someone who is about to be mummified?

Margaret Gay
Activity Score 144
Marketing Officer
p_hollis's picture

I hate second-hand smoke, but I don't agree that it's worse than first-hand smoke.

p_hollis
Activity Score 34
The Dallas Morning News |

For every vision, there is a revision

musback's picture

Brilliant
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.blogspot.com

musback
Activity Score 355
Art Director |

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
http://musback.wordpress.com is looking for a job!

jacaranda's picture

yeah, thats gonna make me want to stop smoking- poor secondhand smokers!

Good idea none the less!

jacaranda
Activity Score 88
not applicable |

copywriter out!

jacaranda's picture

anyone posting comments smokers?

jacaranda
Activity Score 88
not applicable |

copywriter out!

james007's picture

nice...

james007
Activity Score 10
Graphicdesigner
pankajadsoftheworld's picture

Great ad.

Simple with ample

pankajadsoftheworld
Activity Score 433
Illustrator
Clief Kole's picture

hehe...in Kenya fortunately there is a tribe which women smoke like this,where the lit side of the cigarette is on the inside like the visual though filterless cigarettes.Its a coincidence because I dont know culturally why they do it here but I like it.

Clief Kole
Activity Score 126
Art Director at snr art director at Express DDB Kenya
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