We've mastered turning a blind eye. Try looking through a fresh pair @ www.worldwildlife.org
We as humans often have the luxury of not paying attention when we find something uncomfortable. We are so used to hearing about bad news, we have evolved to tune it out. So what’s the solution? A new perspective. It’s time we look through the eyes of those that do not have this luxury and gain a reality check in the form of a reflection. This campaign highlights three endangered animals, each looking their threat in the eye. It may be subtle, but isn’t the whole point to pay closer attention? If we do, we may even see ourselves looking back.
Print advertisement created by S.I. Newhouse School of Public Communications, United States for World Wildlife Foundation, within the categories: Public Interest, NGO, Other.