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copywriter_n's picture

as a copywriter, I personally like this kind of ads
it reminds me of the old days...
hooking headline but the body lost me

Activity Score 52
wkanaan's picture

it's engaging, a bit too long but theres some nicely different about the way its written.

Activity Score 483
Art Director
krautland's picture

the premise doesn't ring true to me.
if water were gone, we'd be dead, not drinking sweat, which we can't produce without water intake anyway.
and not commemorating 'world water day' ? are you seriously suggesting water will suddenly get more if we only waste less? that will never happen, all we can do is stop it from getting worse. or attempt to do so.

sloppy writing, asha advertising.

Activity Score 3212
Art Director at erm... no calls please.
everartz's picture

can you imagine how ugly and disgusting is it when we have to sip the sweat? it wasnt meant here precisely that "we will drink our sweat" per say but its to bring out the feeling that we all should care for water consumption, besides there are other ways for scaring us " as human beings" from death, dehydration possibly is the least threatening one i pre assume.. at least i would say this is a nice try from asha advertising to contribute in the water consumption awarness in their region.

Activity Score 7613
Art Director |

| everartz |

baz's picture

Really bad typography.

Activity Score 67
Art Director |


Mukesh's picture

Liked it. keep it up.

Activity Score 202
Copywriter at Mudra Institutte of Communications, Ahmedabad |

Mukesh Lekhwani

Mr Hughes's picture

"Bath by bucket" Are they having a laugh?

Mr Hughes
Activity Score 386
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