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Agency Network: 
Published/Aired: 
May 2009
World Ocean Conferenc:  Coral
World Ocean Conferenc Print Ad -  Coral

Description

Print advertisement created by Grey, Indonesia for World Ocean Conferenc, within the category: Public Interest, NGO.

Caption

After the coral reefs completely vanished, the humankind will be next.

Advertising Agency: Grey Jakarta, Indonesia
Creative Director: Agus Arbana
Art Director: Johan Bejo
Copywriter: Abimanyu Satrio
Digital Imaging: Johan Bejo
Photographer: Angki Sumanang
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Stones's picture

Man this is fantastic

Stones
Activity Score 138
eddysleiman's picture

It is a fantastic idea indeed, however I would have went into different direction to display the message but still the visual is AWESOME

eddysleiman
Activity Score 2
Creative Director at London |

Eddy Sleiman
Visual Communications Consultant

Marlus Lau's picture

Reminded me Silent Hill.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
Marlus Lau's picture

Man, I just want one comment.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
tappu666's picture

excellent

tappu666
Activity Score 9
mpared's picture

beautiful and simple very good well done

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

bauer's picture

Great visual and idea.
I don't like the copy that much, kinda fatalistic and could have a better call to action.

bauer
Activity Score 126
morse's picture

Superb!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

silvi's picture

Excellent message. I just don´t like the logos.

silvi
Activity Score 4172
Copywriter
Viranica's picture

I love this ad sooo much :) super excellent!

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
sold's picture

good art work, congrats.

sold
Activity Score 3379
Copywriter
firebug's picture

greeaat art

firebug
Activity Score 1113
dreamer_'s picture

muy buen aviso!

dreamer_
Activity Score 161
Art Director at UADE
Smore's picture

Too good

Smore
Activity Score 54
Art Director at Oxygen Communications
alexander_bickov's picture

Amazing visual

alexander_bickov
Activity Score 3279
KESHAV's picture

cool creative

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
soya2's picture

awesome..... beautiful and scary at the same time

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
viraj avachat's picture

Excellent Visual... Keep it up... :)

viraj avachat
Activity Score 7
Art Director at Lemon Design Pvt. Ltd.
mikepants2005's picture

Fantastic!

Copy should read:

When the coral reefs have completely disappeared, humankind will be next.

mikepants2005
Activity Score 504
Copywriter
rwabels's picture

great idea, very important message, but mediocre execution.

rwabels
Activity Score 51
Copywriter at Ready, Willing & Abels Advertising |

rwabels

indranil's picture

Amazing Creation!!!

indranil
Activity Score 30
Mumbai
bobby666's picture

well said, well done. well, well, well...

bobby666
Activity Score 1462
RMG Connect, India
abrauf's picture

mind blowing...........

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
Leo Paul James's picture

Copy:
"The Coral Reefs, they have gone. And now, its our turn!"

Leo Paul James
Activity Score 22
Mumbai
Leo Paul James's picture

The execution is sure spooky! All those hands trying to reach out!!...God!!
But the placement of the logo isn't proper!!

Leo Paul James
Activity Score 22
Mumbai
atb2005's picture

"After the coral reefs completely vanished, the humankind will be next" This sentence (copy) is not even grammatically correct.
I'd say "Once the coral reefs are gone, the humankind will be next" or "Once the coral reefs vanish, the humankind will be next".
The visual, though, is stunning!

atb2005
Activity Score 13557
Guest's picture

you're complaining that the copy isn't grammatically correct and then both of your options are just as bad... it's not 'the' humankind, it's just humankind

Guest
Istiko's picture

Keren, ide dan eksekusinya sangat seusai! Mantap

Istiko
Activity Score 165
Creative Director at Student Collage |

save my soul

rochadian's picture

idenya bagus...mantap...:)

rochadian
Activity Score 10
sebelas maret university
fourwd87's picture

I stunned, means it is good Ad. though position of logo and copy is not proper.

fourwd87
Activity Score 148
KyungHee university |

life is either, a daring adventure or nothing

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