Agency Network: 
January 2013
World For All:  Train


Print advertisement created by Ogilvy, India for World For All, within the category: Public Interest, NGO.


Dogs cure depression. Adopt one.

Advertising Agency: Ogilvy & Mather, Mumbai, India
National Creative Director: Rajiv Rao
Executive Creative Director: Abhijit Avasthi
Senior Creative Directors: Srreram Athray, Elizabeth Dias
Art Director: Sanket Wadwalkar
Copywriter: Rohan D'Souza
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tickey's picture


Activity Score 46
Art Director
tazyboy's picture

good one.

Activity Score 777
Art Director
Troll's picture

Beautiful illustrations.

Activity Score 672
Copywriter |


glutamin's picture

I liked the art.
But the all executions are about the people who is trying to kill themselves, not the people in depression. Yes, depression may cause suicide but not usually. Anyway i think the easiest and the wrong way to describe depression is drawing a suicide scene.

Activity Score 107
ad libitum's picture

depression leads to suicide...if you think about the gravity of the progression. O&M thought about the same. And decided not to show somebody sitting in the dark with his/her back to the light...
I think its a wonderful ad.

ad libitum
Activity Score 10
Other at Publicis India
Klara K.'s picture

I fell in love with the art direction. It definitely stands out, the message is clear and it leaves me with a happy heart.

Klara K.
Activity Score 3343
Charles University in Prague
philippertl's picture

Love the illustration

Activity Score 656
Graphic Designer |

Please vote for us!

emiliete's picture

Beautiful art.

Activity Score 646
Copywriter at WMcCann
advertising ninja's picture

whats a senior creative director?

advertising ninja
Activity Score 614
Art Director at brain, warsaw
advertising ninja's picture

a team does something great, the entire creative management jumps on it, its so funny : ]

advertising ninja
Activity Score 614
Art Director at brain, warsaw
advertising ninja's picture

there is still some space for regular and associate creative director positions.. may be group heads!

advertising ninja
Activity Score 614
Art Director at brain, warsaw
Nike Diesel's picture

+1 :D

Nike Diesel
Activity Score 13708
Art Director
kleenex's picture

I like the art style.

Activity Score 58777
Web Designer/Developer
Kerninglife's picture

Great! The art style fits it, in my opinion, perfectly. Dark and moody but in a more enlightening way. Beautiful!

Activity Score 162
Graphic Designer
morse's picture

It's sure unusual. But I like them.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mercedes's picture

It's just the art style that's nice. The concept isn't any great. Guys be specific, do you really love this series as a concept? Isn't it weak?

Activity Score 181
ItMatters's picture

I want a dog now.

Activity Score 2167
chihirokiss's picture

superb ad. kudos to oglivy & mather!

Activity Score 74
Holy Angel University, Angeles City, Philippines
Roger Keynes's picture

Gorgeous. On all levels. :)

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

vladrubis's picture

really deserves some attention. nice one O&M.

Activity Score 30
Creative Director at Creative Director
Lisbon freak's picture

Touching, great art direction.

Lisbon freak
Activity Score 496
Creative Director at Toronto
jack0's picture

Brilliant...illustration is fab

Activity Score 41
Art Director
vasant parmar's picture


vasant parmar
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