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Mirrors

Campaign
Agency Network: 
Published/Aired: 
November 2007

Description

Print advertisement created by Lowe, Russia for World Class Gyms, within the category: Recreation, Leisure.

Caption

Improve yourself.

Advertising Agency: LOWE, Moscow, Russia
Creative Director / Copywriter: Andreas Mielenhausen
Art Director / Illustrator: Viktor Melamed
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Blueprint's picture

Nice Job illustration & copy nice together, My only beef is the font for the copy.

Blueprint
Activity Score 94
phoamcor's picture

Bad line.

phoamcor
Activity Score 1284
phoamcor's picture

And the bad line is missing a period.

phoamcor
Activity Score 1284
niru1984's picture

Can't the line be shortened, to: 'Real mirrors are more honest than those in fairy tales'?

niru1984
Activity Score 54
Copywriter at Brand Portrait
scarfinati's picture

The font matches the illustration. And changing the line like that shortens it but robs it of the punch at the end.

scarfinati
Activity Score 843
Art Director
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